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Marketing-Kommunikation Im Internet (German, Paperback, Softcover Reprint of the Original 1st 2002 ed.): Kai Hiemstra Marketing-Kommunikation Im Internet (German, Paperback, Softcover Reprint of the Original 1st 2002 ed.)
Kai Hiemstra; Edited by Dirk Frosch-Wilke; Contributions by Wolfgang Bscheid, Arndt Groth; Edited by Christian Raith
R1,292 Discovery Miles 12 920
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Das Buch zeigt die notwendigen Grundlagen, Methoden und Instrumente, wie Online-Kommunikationsinstrumentarien erfolgreich im Unternehmen eingesetzt werden konnen. Es gibt einen umfassenden und aktuellen Uberblick uber die Online-Instrumente der Marketing-Kommunikation. Zusammen mit zahlreichen Praxisbeispielen bedeutender Unternehmen wird dieses Buch zu einem aktuellen und nutzlichen Leitfaden fur eine erfolgreiche Praxis."

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