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Via Afrika Tourism Grade 10 Learner's Book (Paperback): D. Brown, T. Holomisa, L.S. Kota, B. Meyer, B. Nkosi, S. Ohlhoff,... Via Afrika Tourism Grade 10 Learner's Book (Paperback)
D. Brown, T. Holomisa, L.S. Kota, B. Meyer, B. Nkosi, …
R250 R235 Discovery Miles 2 350 Save R15 (6%) In Stock
Via Afrika Toerisme Graad 10 Onderwysersgids (Afrikaans, Paperback): D. Brown, T. Holomisa, L.S. Kota, B. Meyer, B. Nkosi, S.... Via Afrika Toerisme Graad 10 Onderwysersgids (Afrikaans, Paperback)
D. Brown, T. Holomisa, L.S. Kota, B. Meyer, B. Nkosi, …
R295 R278 Discovery Miles 2 780 Save R17 (6%) Ships in 5 - 8 working days
Via Afrika Toerisme Graad 12 Leerderboek (Afrikaans, Paperback): D. J Brown, R.J. Schubotz, K.J. Sibiya, T. Holomisa, E.M.J.C.... Via Afrika Toerisme Graad 12 Leerderboek (Afrikaans, Paperback)
D. J Brown, R.J. Schubotz, K.J. Sibiya, T. Holomisa, E.M.J.C. Schaller, …
R277 R261 Discovery Miles 2 610 Save R16 (6%) Ships in 5 - 8 working days

Spesifiek geskryf om aan al die vereistes van die nasionale Kurrikulum- en Assessering beleidsverklaring (KABV) te voldoen. Sleutelterme word in rooi gedruk as dit vir die eerste keer verskyn. ’n Lys van hierdie terme word ook in rooi aan die begin van elke eenheid of hoofstuk gelys. Nuwe woorde is in blou en word in die kantlyn verduidelik. Aktiwiteite help leerders om te verstaan wat hulle geleer het. 'n Opsomming aan die einde van elke onderwerp help leerders studeer. Die Formele Assesserings taak (FAT) blokkie bevat take wat leerders voorberei vir die wat in die klas voltooi moet word. Vrae aan die einde van elke onderwerp help leerders met hersiening. ‘n Voorbeeld van ‘n eksamenvraestel aan die einde van die boek sal leerders ook help oefen en leer oor alles wat hulle nodig het om te weet.

Via Afrika Toerisme Graad 12 Onderwysersgids (Afrikaans, Paperback): D. J Brown, R.J. Schubotz, K.J. Sibiya, T. Holomisa,... Via Afrika Toerisme Graad 12 Onderwysersgids (Afrikaans, Paperback)
D. J Brown, R.J. Schubotz, K.J. Sibiya, T. Holomisa, E.M.J.C. Schaller, …
R283 R266 Discovery Miles 2 660 Save R17 (6%) Ships in 5 - 8 working days

Die reeks is volgens die Nasionale Kurrikulum- en Assesserings beleidsverklaring (“CAPS”) geskryf. ’n Moontlike werkskedule is ingesluit. Elke hoofstuk begin met ’n oorsig van wat onderrig word en die hulpbronne wat jy benodig. Daar is advies oor die voorgestelde pas wat jou sal help om die hele jaar se werk betyds af te handel. Ons gee by elke onderwerp raad oor hoe om konsepte bekend te stel en hoe om leerders met steierwerk voor te berei en te ondersteun. Al die antwoorde word gegee; jy bespaar dus tyd omdat jy nie die oefeninge self hoef uit te werk nie. ’n Volkleurplakkaat en ’n CD propvol hulpbronne is ook ingesluit om jou met onderrig en assessering te help. Addisionele voorbeeldvrae, toetse of assesserings take, wat jy kan kopieer, sal jou help om jou leerders effektief te assesseer.

Via Afrika Tourism Grade 12 Learner's Book (Paperback): D. J Brown, R.J. Schubotz, K.J. Sibiya, T. Holomisa, E.M.J.C.... Via Afrika Tourism Grade 12 Learner's Book (Paperback)
D. J Brown, R.J. Schubotz, K.J. Sibiya, T. Holomisa, E.M.J.C. Schaller, …
R277 R261 Discovery Miles 2 610 Save R16 (6%) Ships in 5 - 8 working days
Via Afrika Tourism Grade 12 Teacher's Guide (Paperback): D. J Brown, R.J. Schubotz, K.J. Sibiya, T. Holomisa, E.M.J.C.... Via Afrika Tourism Grade 12 Teacher's Guide (Paperback)
D. J Brown, R.J. Schubotz, K.J. Sibiya, T. Holomisa, E.M.J.C. Schaller, …
R283 R266 Discovery Miles 2 660 Save R17 (6%) Ships in 5 - 8 working days

The series was written to be aligned with CAPS. A possible work schedule has been included. Each topic start with an overview of what is taught, and the resources you need. There is advice on pave-setting to assist you in completing the work for the year on time. Advice on how to introduce concepts and scaffold learning is given for every topic. All the answers have been given to save you time doing the exercises yourself. Also included are a full-colour poster and CD filled with resources to assist you in your teaching and assessment.

Via Afrika Tourism Grade 11 Learner's Book (Paperback): D. J Brown, T. Holomisa, B. Meyer, J.H.S. Ohlhoff Via Afrika Tourism Grade 11 Learner's Book (Paperback)
D. J Brown, T. Holomisa, B. Meyer, J.H.S. Ohlhoff
R249 R235 Discovery Miles 2 350 Save R14 (6%) Ships in 5 - 8 working days
Via Afrika Tourism Grade 11 Teacher's Guide (Paperback): D. J Brown, T. Holomisa, B. Meyer, J.H.S. Ohlhoff Via Afrika Tourism Grade 11 Teacher's Guide (Paperback)
D. J Brown, T. Holomisa, B. Meyer, J.H.S. Ohlhoff
R259 R244 Discovery Miles 2 440 Save R15 (6%) Ships in 5 - 8 working days
Via Afrika Toerisme Graad 10 Leerderboek (Afrikaans, Paperback): D. Brown, T. Holomisa, L.S. Kota, B. Meyer, B. Nkosi, S.... Via Afrika Toerisme Graad 10 Leerderboek (Afrikaans, Paperback)
D. Brown, T. Holomisa, L.S. Kota, B. Meyer, B. Nkosi, …
R250 R235 Discovery Miles 2 350 Save R15 (6%) Ships in 5 - 8 working days
Via Afrika Tourism Grade 10 Teacher's Guide (Paperback): D. Brown, T. Holomisa, L.S. Kota, B. Meyer, B. Nkosi, S. Ohlhoff,... Via Afrika Tourism Grade 10 Teacher's Guide (Paperback)
D. Brown, T. Holomisa, L.S. Kota, B. Meyer, B. Nkosi, …
R295 R278 Discovery Miles 2 780 Save R17 (6%) Ships in 5 - 8 working days
Contaminated Land - Reclamation, Redevelopment and Reuse in the United States and the European Union (Hardcover): Peter B.... Contaminated Land - Reclamation, Redevelopment and Reuse in the United States and the European Union (Hardcover)
Peter B. Meyer, Richard H. Williams, Kristen R. Yount
R3,203 Discovery Miles 32 030 Ships in 12 - 17 working days

Contaminated land policy is a key concern of governments and policy makers across the globe, yet discussion has traditionally focused on the particular experience of the United States. This major new book develops a framework for assessing laws and regulations regarding contaminated land and polluted properties, their clean up and reuse, and the assignment of costs and responsibilities for reclamation.In Contaminated Land, the authors, a European and two Americans, lay out a framework for cross- national comparisons of policy contexts as well as ways of examining the outcomes of different approaches to contaminated land and systematically compare approaches to this issue in both the EU and US. The use of this framework leads to a reassessment of specific policies, such as the polluter pays principle, which may be more successful in the EU than it has been in the US, and subsidiarity which, while problematic in Europe, may hold promise in a US application. Specific issues discussed include the nature and extent of the contaminated land problem, legal implications, regulation in the US, the 1980 Comprehensive Environmental Liability, Compensation and Reclamation Act, European experience and EU environmental policy, integrated comparative analysis and some lessons for the future. Contaminated Land offers valuable insights on policy responses to the problem of badly polluted land from the perspectives of planning, economics and sociology. In particular, this volume offers frameworks for comparison of different national settings to help determine the preferred and most promising approaches to contaminated land in any social, economic and legal policy context.

The Power of Witnessing - Reflections, Reverberations, and Traces of the Holocaust: Trauma, Psychoanalysis, and the Living Mind... The Power of Witnessing - Reflections, Reverberations, and Traces of the Holocaust: Trauma, Psychoanalysis, and the Living Mind (Paperback)
Nancy R Goodman, Marilyn B Meyers
R1,472 Discovery Miles 14 720 Ships in 12 - 17 working days

Witnessing comes in as many forms as the trauma that gives birth to it. The Holocaust, undeniably one of the greatest traumatic events in recent human history, still resonates into the twenty-first century. The echoes that haunt those who survived continue to reach their children and others who did not share the experience directly. In what ways is this massive trauma processed and understood, both for survivors and future generations? The answer, as deftly illustrated by Nancy Goodman and Marilyn Meyers, lies in the power of witnessing: the act of acknowledging that trauma took place, coupled with the desire to share that knowledge with others to build a space in which to reveal, confront, and symbolize it. As the contributors to this book demonstrate, testimonial writing and memoir, artwork, poetry, documentary, theater, and even the simple recollection of a memory are ways that honor and serve as forms of witnessing. Each chapter is a fusion of narrative and metaphor that exists as evidence of the living mind that emerges amid the dead spaces produced by mass trauma, creating a revelatory, transformational space for the terror of knowing and the possibility for affirmation of hope, courage, and endurance in the face of almost unspeakable evil. Additionally, the power of witnessing is extended from the Holocaust to contemporary instances of mass trauma and to psychoanalytic treatments, proving its efficacy in the dyadic relationship of everyday practice for both patient and analyst. The Holocaust is not an easy subject to approach, but the intimate and personal stories included here add up to an act of witnessing in and of itself, combining the past and the present and placing the trauma in the realm of knowing, sharing, and understanding. Contributors: Harriet Basseches, Elsa Blum, Bridget Conley-Zilkic, Paula Ellman, Susan Elmendorf, George Halasz, Geoffrey Hartman, Renee Hartman, Elaine Neumann Kulp-Shabad, Dori Laub, Clemens Loew, Gail Humphries Mardirosian, Margit Meissner, Henri Parens, Arlene Kramer Richards, Arnold Richards, Sophia Richman, Katalin Roth, Nina Shapiro-Perl, Myra Sklarew, Ervin Staub.

The Power of Witnessing - Reflections, Reverberations, and Traces of the Holocaust: Trauma, Psychoanalysis, and the Living Mind... The Power of Witnessing - Reflections, Reverberations, and Traces of the Holocaust: Trauma, Psychoanalysis, and the Living Mind (Hardcover)
Nancy R Goodman, Marilyn B Meyers
R4,024 Discovery Miles 40 240 Ships in 12 - 17 working days

Witnessing comes in as many forms as the trauma that gives birth to it. The Holocaust, undeniably one of the greatest traumatic events in recent human history, still resonates into the twenty-first century. The echoes that haunt those who survived continue to reach their children and others who did not share the experience directly. In what ways is this massive trauma processed and understood, both for survivors and future generations? The answer, as deftly illustrated by Nancy Goodman and Marilyn Meyers, lies in the power of witnessing: the act of acknowledging that trauma took place, coupled with the desire to share that knowledge with others to build a space in which to reveal, confront, and symbolize it. As the contributors to this book demonstrate, testimonial writing and memoir, artwork, poetry, documentary, theater, and even the simple recollection of a memory are ways that honor and serve as forms of witnessing. Each chapter is a fusion of narrative and metaphor that exists as evidence of the living mind that emerges amid the dead spaces produced by mass trauma, creating a revelatory, transformational space for the terror of knowing and the possibility for affirmation of hope, courage, and endurance in the face of almost unspeakable evil. Additionally, the power of witnessing is extended from the Holocaust to contemporary instances of mass trauma and to psychoanalytic treatments, proving its efficacy in the dyadic relationship of everyday practice for both patient and analyst. The Holocaust is not an easy subject to approach, but the intimate and personal stories included here add up to an act of witnessing in and of itself, combining the past and the present and placing the trauma in the realm of knowing, sharing, and understanding. Contributors: Harriet Basseches, Elsa Blum, Bridget Conley-Zilkic, Paula Ellman, Susan Elmendorf, George Halasz, Geoffrey Hartman, Renee Hartman, Elaine Neumann Kulp-Shabad, Dori Laub, Clemens Loew, Gail Humphries Mardirosian, Margit Meissner, Henri Parens, Arlene Kramer Richards, Arnold Richards, Sophia Richman, Katalin Roth, Nina Shapiro-Perl, Myra Sklarew, Ervin Staub.

Neo-Environmental Determinism - Geographical Critiques (Paperback, Softcover reprint of the original 1st ed. 2017): William B.... Neo-Environmental Determinism - Geographical Critiques (Paperback, Softcover reprint of the original 1st ed. 2017)
William B. Meyer, Dylan M.T Guss
R1,684 Discovery Miles 16 840 Ships in 10 - 15 working days

This book pulls together major critiques of contemporary attempts to explain nature-society relations in an environmentally deterministic way. After defining key terms, it reviews the history of environmental determinism's rise and fall within geography in the early twentieth century. It discusses the key reasons for the doctrine's rejection and presents alternative, non-deterministic frameworks developed within geography for analyzing the roles played by the environment in human affairs. The authors examine the rise in recent decades of neo-deterministic approaches to such issues as the demarcation of regions, the causes of civilizational collapse in prehistory, today's globally uneven patterns of human well-being, and the consequences of human-induced climate change. In each case, the authors draw on the insights and approaches of geography, the academic discipline most conversant with the interactions of society and environment, to challenge the widespread acceptance that such approaches have won. The book will appeal to those working on human-environmental research, international development and global policy initiatives.

The Progressive Environmental Prometheans - Left-Wing Heralds of a "Good Anthropocene" (Paperback, Softcover reprint of the... The Progressive Environmental Prometheans - Left-Wing Heralds of a "Good Anthropocene" (Paperback, Softcover reprint of the original 1st ed. 2016)
William B. Meyer
R2,108 Discovery Miles 21 080 Ships in 10 - 15 working days

This book is devoted to the exploration of environmental Prometheanism, the belief that human beings can and should master nature and remake it for the better. Meyer considers, among others, the question of why Prometheanism today is usually found on the political right while environmentalism is on the left. Chapters examine the works of leading Promethean thinkers of nineteenth and early and mid-twentieth century Britain, France, America, and Russia and how they tied their beliefs about the earth to a progressive, left-wing politics. Meyer reconstructs the logic of this "progressive Prometheanism" and the reasons it has vanished from the intellectual scene today. The Progressive Environmental Prometheans broadens the reader's understanding of the history of the ideas behind Prometheanism. This book appeals to anyone with an interest in environmental politics, environmental history, global history, geography and Anthropocene studies.

Neo-Environmental Determinism - Geographical Critiques (Hardcover, 1st ed. 2017): William B. Meyer, Dylan M.T Guss Neo-Environmental Determinism - Geographical Critiques (Hardcover, 1st ed. 2017)
William B. Meyer, Dylan M.T Guss
R2,169 Discovery Miles 21 690 Ships in 10 - 15 working days

This book pulls together major critiques of contemporary attempts to explain nature-society relations in an environmentally deterministic way. After defining key terms, it reviews the history of environmental determinism's rise and fall within geography in the early twentieth century. It discusses the key reasons for the doctrine's rejection and presents alternative, non-deterministic frameworks developed within geography for analyzing the roles played by the environment in human affairs. The authors examine the rise in recent decades of neo-deterministic approaches to such issues as the demarcation of regions, the causes of civilizational collapse in prehistory, today's globally uneven patterns of human well-being, and the consequences of human-induced climate change. In each case, the authors draw on the insights and approaches of geography, the academic discipline most conversant with the interactions of society and environment, to challenge the widespread acceptance that such approaches have won. The book will appeal to those working on human-environmental research, international development and global policy initiatives.

The Progressive Environmental Prometheans - Left-Wing Heralds of a "Good Anthropocene" (Hardcover, 1st ed. 2016): William B.... The Progressive Environmental Prometheans - Left-Wing Heralds of a "Good Anthropocene" (Hardcover, 1st ed. 2016)
William B. Meyer
R2,319 Discovery Miles 23 190 Ships in 10 - 15 working days

This book is devoted to the exploration of environmental Prometheanism, the belief that human beings can and should master nature and remake it for the better. Meyer considers, among others, the question of why Prometheanism today is usually found on the political right while environmentalism is on the left. Chapters examine the works of leading Promethean thinkers of nineteenth and early and mid-twentieth century Britain, France, America, and Russia and how they tied their beliefs about the earth to a progressive, left-wing politics. Meyer reconstructs the logic of this "progressive Prometheanism" and the reasons it has vanished from the intellectual scene today. The Progressive Environmental Prometheans broadens the reader's understanding of the history of the ideas behind Prometheanism. This book appeals to anyone with an interest in environmental politics, environmental history, global history, geography and Anthropocene studies.

Lattice QCD for Nuclear Physics (Paperback, 2015 ed.): Huey-Wen Lin, Harvey B. Meyer Lattice QCD for Nuclear Physics (Paperback, 2015 ed.)
Huey-Wen Lin, Harvey B. Meyer
R3,197 Discovery Miles 31 970 Ships in 10 - 15 working days

With ever increasing computational resources and improvements in algorithms, new opportunities are emerging for lattice gauge theory to address key questions in strongly interacting systems, such as nuclear matter.

Calculations today use dynamical gauge-field ensembles with degenerate light up/down quarks and the strange quark and it is possible now to consider including charm-quark degrees of freedom in the QCD vacuum. Pion masses and other sources of systematic error, such as finite-volume and discretization effects, are beginning to be quantified systematically. Altogether, an era of precision calculation has begun and many new observables will be calculated at the new computational facilities.

The aim of this set of lectures is to provide graduate students with a grounding in the application of lattice gauge theory methods to strongly interacting systems and in particular to nuclear physics.A wide variety of topics are covered, including continuum field theory, lattice discretizations, hadron spectroscopy and structure, many-body systems, together with more topical lectures in nuclear physics aimed a providing a broad phenomenological background. Exercises to encourage hands-on experience with parallel computing and data analysis are included."

Energy Policies in the European Union - Germany's Ecological Tax Reform (Paperback, Softcover reprint of hardcover 1st ed.... Energy Policies in the European Union - Germany's Ecological Tax Reform (Paperback, Softcover reprint of hardcover 1st ed. 2001)
P.J.J. Welfens, B. Meyer, W. Pfaffenberger, P. Jasinski, A. Jungmittag
R1,557 Discovery Miles 15 570 Ships in 10 - 15 working days

Global warming is a serious threat to the stability of world climate and to economic prosperity in some regions. The book offers a theoretical analysis which focuses on double dividend issues. Moreover, the ecological tax reform in Germany and the options of modern energy policy are described and evaluated. The volume presents innovative model simulations and analyzes, in the context of the model, the benefits of a modified tax reform, based on a Schumpeterian approach. Finally, implications for the European Union and other countries are discussed.

Energy Policies in the European Union - Germany's Ecological Tax Reform (Hardcover, 2001 ed.): P.J.J. Welfens, B. Meyer,... Energy Policies in the European Union - Germany's Ecological Tax Reform (Hardcover, 2001 ed.)
P.J.J. Welfens, B. Meyer, W. Pfaffenberger, P. Jasinski, A. Jungmittag
R1,654 Discovery Miles 16 540 Ships in 10 - 15 working days

Global warming is a serious threat to the stability of world climate and to economic prosperity in some regions. The book offers a theoretical analysis which focuses on double dividend issues. Moreover, the ecological tax reform in Germany and the options of modern energy policy are described and evaluated. The volume presents innovative model simulations and analyzes, in the context of the model, the benefits of a modified tax reform, based on a Schumpeterian approach. Finally, implications for the European Union and other countries are discussed.

Power System Simulation (Hardcover, 1996 ed.): J.-P. Barret, P. Bornard, B. Meyer Power System Simulation (Hardcover, 1996 ed.)
J.-P. Barret, P. Bornard, B. Meyer
R8,745 Discovery Miles 87 450 Ships in 10 - 15 working days

The authors, writing with the experience and technological background of Electricite de France, an organisation at the forefront of simulation methods, provide a comprehensive and comprehensible treatment of the modelling and simulation techniques currently in use. The text emphasises model design applied to power plants producing energy, generators and motors carrying out energy transformations and networks transmitting energy. The systems are analysed considering each process, from steady state to fast transients, with detailed explanation of the problem to be solved, the choice of models and methods for optimising efficiency. Many examples and references are provided. The book is essential reading for anyone involved in power system engineering, from practising design and development engineers to researchers and postgraduate and advanced graduate students.

Globalization and Identity - Dialectics of Flow and Closure (Paperback): B. Meyer Globalization and Identity - Dialectics of Flow and Closure (Paperback)
B. Meyer
R676 Discovery Miles 6 760 Ships in 12 - 17 working days

"Globalization" and "Identity" are an explosive combination, demonstrated by recent outbursts of communalist violence in many parts of the world. Their varying articulations highlight the paradox that accelerating global flows of goods, persons and images go together with determined efforts towards closure, emphasis on cultural difference and fixing of identities. This collection explores this paradox of a flowa and a closurea through a series of detailed case studies in comparative perspective.

The Spheres of Music - A Gathering of Essays (Paperback, 2nd Ed.): Leonard B. Meyer The Spheres of Music - A Gathering of Essays (Paperback, 2nd Ed.)
Leonard B. Meyer
R1,122 Discovery Miles 11 220 Ships in 12 - 17 working days

Leonard B. Meyer's writings on the theory, history, perception, and aesthetics of music have inspired and provoked generations of readers. "The Spheres of Music" makes available a selection of his most important essays (originally published between 1974 and 1998). Gathering them together in one volume not only enables the essays to "converse" with and illuminate each other, but also allows Meyer to revise, recant, and comment on the ideas they present.
With the same sensitive insight and searching intelligence he has exhibited throughout his career, Meyer transcends the boundaries that so often separate fields of inquiry. "The Spheres of Music" joins music theory to history, history to culture, culture to aesthetics, aesthetics to psychology, and psychology back to theory. In so doing, the book highlights the complex interrelationships at the heart of the creation, comprehension, and history of music. Diverse and adventurous, "The Spheres of Music" presents an intriguing and impressive collection of Meyer's work.
"Ever since the publication of his "Emotion and Meaning in Music" . . . I have considered Leonard B. Meyer one of the keenest thinkers about music among us."--Winthrop Sargeant, "The New Yorker"

The Rhythmic Structure of Music (Paperback): Grosvenor Cooper, Leonard B. Meyer The Rhythmic Structure of Music (Paperback)
Grosvenor Cooper, Leonard B. Meyer
R957 Discovery Miles 9 570 Ships in 12 - 17 working days

In this influential book on the subject of rhythm, the authors develop a theoretical framework based essentially on a Gestalt approach, viewing rhythmic experience in terms of pattern perception or groupings. Musical examples of increasing complexity are used to provide training in the analysis, performance, and writing of rhythm, with exercises for the student's own work.
"This is a path-breaking work, important alike to music students and teachers, but it will make profitable reading for performers, too."--"New York Times Book Review"
"When at some future time theories of rhythm . . . are . . . as well understood, and as much discussed as theories of harmony and counterpoint . . . they will rest in no small measure on the foundations laid by Cooper and Meyer in this provocative dissertation on the rhythmic structure of music."--"Notes"
." . . . a significant, courageous and, on the whole, successful attempt to deal with a very controversial and neglected subject. Certainly no one who takes the time to read it will emerge from the experience unchanged or unmoved."--"Journal of Music Theory"
The late GROSVENOR W. COOPER, author of "Learning to Listen," was professor of music at the University of California at Santa Cruz.

A Word from Our Sponsor - Admen, Advertising, and the Golden Age of Radio (Paperback): Cynthia B. Meyers A Word from Our Sponsor - Admen, Advertising, and the Golden Age of Radio (Paperback)
Cynthia B. Meyers
R1,238 Discovery Miles 12 380 Ships in 10 - 15 working days

The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium.
During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft; Benton & Bowles oversaw "Show Boat" for Maxwell House Coffee; and Young & Rubicam managed "Town Hall Tonight" with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history.
Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society.
Mediating between audiences' desire for entertainment and advertisers' desire for sales, admen combined "showmanship" with "salesmanship" to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.

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