Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as: • Relationship and integrated communication for the event stakeholder management • Event mix strategies and multilevel communication • Different typologies of users and consumer behaviour • Communication planning and results • Events storytelling: dramaturgy and metacommunication • How to increase engagement and deliver immersive experiences • Innovative digital technologies and virtual events • Evaluating event communication The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world. Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, PhD., is Consultant & Independent Scholar, UK. Barbara Mazza is Associate Professor (Roma, Italy) in the Department of Communication and Social Research of the Sapienza University of Rome, where teaches Communication for Business Management and Event Management and Communication. Department of Communication and Social Research, Sapienza, University of Rome.

Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as: • Relationship and integrated communication for the event stakeholder management • Event mix strategies and multilevel communication • Different typologies of users and consumer behaviour • Communication planning and results • Events storytelling: dramaturgy and metacommunication • How to increase engagement and deliver immersive experiences • Innovative digital technologies and virtual events • Evaluating event communication The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world. Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, PhD., is Consultant & Independent Scholar, UK. Barbara Mazza is Associate Professor (Roma, Italy) in the Department of Communication and Social Research of the Sapienza University of Rome, where teaches Communication for Business Management and Event Management and Communication. Department of Communication and Social Research, Sapienza, University of Rome.

Il linguaggio ha, per sua natura, un carattere dinamico e cangiante. Si rinnova costantemente per esprimere significati e orientamenti, utili a rappresentare tempi e spazi. Lo sport uno di contenuti pi utilizzati per raccontare i cambiamenti sociali, ma anche un sistema sociale complesso che utilizza la comunicazione per dialogare e concorrere allo sviluppo della societ . Nell'era del digitale e dell'iperconnessione, quali sono le modalit espressive pi idonee ad assecondare le diverse funzioni che lo sport assolve a livello glocale? I contributi affrontano i diversi aspetti della comunicazione sportiva: dal giornalismo al marketing, dalla comunicazione delle organizzazioni sportive a quella dei media, sino a ricomprendere gli utenti che dialogano sui social network. L'intento di fornire al lettore - studenti, addetti al settore, ma anche semplici appassionati e curiosi - un quadro sullo stato dell'arte attuale della comunicazione sportiva.