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The New York Times No. 1 bestseller that can transform your life
and career - now in a revised and updated edition.
____________________________________________________ 'I think that
the startup approach to life is necessary. This book distills the
key techniques needed to succeed.' Jack Dorsay, co-founder of
Twitter Co-founder and chairman of LinkedIn, Reid Hoffman, and
author Ben Casnocha offer a revolutionary method to accelerate your
life and career. The secret is to think like an entrepreneur - to
run the 'start-up of you'. Entrepreneurs are nimble. They invest in
themselves. They build their networks. They take intelligent risks.
They make uncertainty and volatility work to their advantage. These
are the very same skills we all need to get ahead. Hoffman and
Casnocha show how you can create opportunities where others see
dead-ends, and when to take proactive risks where others may seek
safety. They reveal how to maintain a competitive advantage so you
can stand-out from others. They explain how you can build your
network. Above all, they share the insights and strategies you need
to succeed in the most important venture of all - your own life.
___________________________________________________________
'Everyone, women and men alike, needs to think big to succeed. This
is a practical book that shows you how to take control and build a
career that will enable you to have real impact.' Sheryl Sandberg,
author of Lean In and former COO of Facebook
A New York Times Bestseller Introducing the new, realistic loyalty
pact between employer and employee. The employer-employee
relationship is broken, and managers face a seemingly impossible
dilemma: the old model of guaranteed long-term employment no longer
works in a business environment defined by continuous change, but
neither does a system in which every employee acts like a free
agent. The solution? Stop thinking of employees as either family or
as free agents. Think of them instead as allies. As a manager you
want your employees to help transform the company for the future.
And your employees want the company to help transform their careers
for the long term. But this win-win scenario will happen only if
both sides trust each other enough to commit to mutual investment
and mutual benefit. Sadly, trust in the business world is hovering
at an all-time low. We can rebuild that lost trust with straight
talk that recognizes the realities of the modern economy. So,
paradoxically, the alliance begins with managers acknowledging that
great employees might leave the company, and with employees being
honest about their own career aspirations. By putting this new
alliance at the heart of your talent management strategy, you'll
not only bring back trust, you'll be able to recruit and retain the
entrepreneurial individuals you need to adapt to a fast-changing
world. These individuals, flexible, creative, and with a bias
toward action, thrive when they're on a specific "tour of
duty"--when they have a mission that's mutually beneficial to
employee and company that can be completed in a realistic period of
time. Coauthored by the founder of LinkedIn, this bold but
practical guide for managers and executives will give you the tools
you need to recruit, manage, and retain the kind of employees who
will make your company thrive in today's world of constant
innovation and fast-paced change.
A blueprint for thriving in your job and building a career by
applying the lessons of Silicon Valley's most innovative
entrepreneurs.
The career escalator is jammed at every level. Unemployment rates
are sky-high. Creative disruption is shaking every industry. Global
competition for jobs is fierce. The employer-employee pact is over
and traditional job security is a thing of the past.
Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben
Casnocha show how to accelerate your career in today's competitive
world. The key is to manage your career as if it were a start-up
business" " a living, breathing, growing "start-up of you."
Why? Start-ups - and the entrepreneurs who run them - are nimble.
They invest in themselves. They build their professional networks.
They take intelligent risks. They make uncertainty and volatility
work to their advantage.
"These are the very same skills professionals need to get ahead
today. "
This book isn't about cover letters or resumes. Instead, you will
learn the best practices of Silicon Valley start-ups, and how to
apply these entrepreneurial strategies to your career. Whether you
work for a giant multinational corporation, a small local business,
or launching your own venture, you need to know how to:
* Adapt your career plans as you change, the people around you
change, and industries change.
* Develop a competitive advantage to win the best jobs and
opportunities.
* Strengthen your professional network by building powerful
alliances and maintaining a diverse mix of relationships. * Find
the unique breakout opportunities that massively accelerate career
growth.
* Take proactive risks to become more resilient to industry
tsunamis.
* Tap your network for information and intelligence that help you
make smarter decisions.
A revolutionary new guide to thriving in today's fractured world of
work, the strategies in this book will help you survive and thrive
and achieve your boldest professional ambitions. The "Start-Up of
You" empowers you to become the CEO of your career and take control
of your future.
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