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Music has prehistoric roots and has throughout history been shown
to have a significant effect on humankind. Under this premise, our
book explains how music has been used in American presidential
campaigns during the country's history. We describe the ways that
song use has evolved over the last two centuries, including how
initial campaign songs took existing music and added new lyrics,
how music became more and more intertwined with the campaigns and
their messages in the nineteenth century, how campaign songs are
now largely taken from existing popular music tunes, and how the
Internet is quickly changing music's relationship to presidential
campaigns. Ours is ultimately a book about the use of music and
American political development, as it describes how political
transformations such as America's changing party structure and
technological advancements like radio have affected music's use in
presidential campaigns.
Music has long played a role in American presidential campaigns as
a mode of both expressing candidates' messages and criticizing the
opposition. The 2016 campaign was no exception and was a game
changer similar to the development of music in the 1840 campaign,
when "Tippecanoe and Tyler Too" helped sing William Harrison into
the White House. The ten chapters in this collection place music
use in 2016 in historical perspective before examining musical
messaging, strategy, and parody. The book ultimately explores
causality: how do music and musicians affect presidential
elections, and how do politicians and campaigns affect music and
musicians? The authors explain this interaction from various
perspectives, with methodological approaches from several fields,
including political science, legal studies, musicology, cultural
studies, rhetorical studies, and communications and journalism.
These chapters will help the reader understand music in the 2016
election to realize how music will be relevant in 2020 and beyond.
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