Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: * Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. * Explores specific marketing strategies in Western-European countries' destinations. * Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.

Brazil has done much to shape football, but how has football shaped Brazil? Despite the political and social importance of the beautiful game to the country, the subject has hitherto received little attention. This book presents groundbreaking work by historians and researchers from Brazil, the United States, Britain and France, who examine the political significance, in the broadest sense, of the sport in which Brazil has long been a world leader. The authors consider questions such as the relationship between football, the workplace and working class culture; the formation of Brazilian national identity; race relations; political and social movements; and the impact of the sport on social mobility. Contributions to the book range in time from the late nineteenth century, when the British first introduced the sport to Brazil, to the present day, as the 'country of football' prepares itself to host the 2014 World Cup, painting a vivid picture of the many ways in which football exists and functions in Brazil, both on and off the pitch.