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In a crucial shift within posthumanistic media studies, Bernhard
Siegert dissolves the concept of media into a network of operations
that reproduce, displace, process, and reflect the distinctions
fundamental for a given culture. Cultural Techniques aims to forget
our traditional understanding of media so as to redefine the
concept through something more fundamental than the empiricist
study of a medium's individual or collective uses or of its
cultural semantics or aesthetics. Rather, Siegert seeks to relocate
media and culture on a level where the distinctions between object
and performance, matter and form, human and nonhuman, sign and
channel, the symbolic and the real are still in the process of
becoming. The result is to turn ontology into a domain of all that
is meant in German by the word Kultur.
Cultural techniques comprise not only self-referential symbolic
practices like reading, writing, counting, or image-making. The
analysis of artifacts as cultural techniques emphasizes their
ontological status as "in-betweens," shifting from firstorder to
second-order techniques, from the technical to the artistic, from
object to sign, from the natural to the cultural, from the
operational to the representational.
Cultural Techniques ranges from seafaring, drafting, and eating to
the production of the sign-signaldistinction in old and new media,
to the reproduction of anthropological difference, to the study of
trompe-l'oeils, grids, registers, and doors. Throughout, Siegert
addresses fundamental questions of how ontological distinctions can
be replaced by chains of operations that process those alleged
ontological distinctions within the ontic.
Grounding posthumanist theory both historically and technically,
this book opens up a crucial dialogue between new German media
theory and American postcybernetic discourses.
This book examines how one aspect of the social and technological
situation of literature--namely, the postal system--determined how
literature was produced and what was produced within literature.
Language itself has the structure of a relay, where what is
transmitted depends on a prior withholding. The social arrangements
and technologies for achieving this transmission thus have had a
particularly powerful impact on the imagination of literature as a
medium.
The book has three parts. The first part reconstructs the postal
conditions of classic and Romantic literature: the invention of
postage in the seventeenth century, which transformed the postal
system into a service meant to be used by the population (instead
of by the prince alone); the sexualization of letter writing, which
was introduced in the middle of the eighteenth century and changed
the reading of a letter into an interpretation of intimate
confessions of the soul; and Goethe's turning of this new ontology
of the letter into a logistics of literature whereby literary
authorship was constructed by means of postal logistics, with the
precision of engineering.
The second part analyzes nineteenth-century postal innovations that
facilitated communication through letters and examines how literary
works were able to live off such communication. These innovations
included the reform of the post office; the invention of the
postage stamp; the Universal Postal Union, which subjected letter
writing to an economy of materials and uniform standards; and the
telegraph and the telephone, which surpassed literature in terms of
speed, economy, and analog-signal processing.
In the third part, on the basis of a close reading of Franz Kafka's
letters to his typist-fiancee, the author demonstrates how postal
logistics of love and authorship have worked in the era of modern
postal systems and technical media. Kafka's correspondence is
deciphered as a "war of nerves" waged by means of all available
techniques and conditions of transmission.
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Electric Laokoon (German, Hardcover)
Michael Franz, Wolfgang Schaffner, Bernhard Siegert, Robert Stockhammer
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R3,067
R2,343
Discovery Miles 23 430
Save R724 (24%)
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Mit Beitragen von Inge Baxmann, Annette Bitsch, Robert Brain,
Bernhard J. Dotzler, Michael Franz, Rodolphe Gasche, Hans-Christian
von Herrmann, Ute Holl, Anton Kaes, Alexandre Metraux, Wolfgang
Schaffner, Bernhard Siegert und Robert Stockhammer"
In a crucial shift within posthumanistic media studies, Bernhard
Siegert dissolves the concept of media into a network of operations
that reproduce, displace, process, and reflect the distinctions
fundamental for a given culture. Cultural Techniques aims to forget
our traditional understanding of media so as to redefine the
concept through something more fundamental than the empiricist
study of a medium's individual or collective uses or of its
cultural semantics or aesthetics. Rather, Siegert seeks to relocate
media and culture on a level where the distinctions between object
and performance, matter and form, human and nonhuman, sign and
channel, the symbolic and the real are still in the process of
becoming. The result is to turn ontology into a domain of all that
is meant in German by the word Kultur.
Cultural techniques comprise not only self-referential symbolic
practices like reading, writing, counting, or image-making. The
analysis of artifacts as cultural techniques emphasizes their
ontological status as "in-betweens," shifting from firstorder to
second-order techniques, from the technical to the artistic, from
object to sign, from the natural to the cultural, from the
operational to the representational.
Cultural Techniques ranges from seafaring, drafting, and eating to
the production of the sign-signaldistinction in old and new media,
to the reproduction of anthropological difference, to the study of
trompe-l'oeils, grids, registers, and doors. Throughout, Siegert
addresses fundamental questions of how ontological distinctions can
be replaced by chains of operations that process those alleged
ontological distinctions within the ontic.
Grounding posthumanist theory both historically and technically,
this book opens up a crucial dialogue between new German media
theory and American postcybernetic discourses.
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