Winning isn’t a science. It’s an art. And it can be learned.

No one embodies winning more than Bill Belichick, the greatest football coach of all time. Over the past fifty years, Belichick has been a man of notoriously few words, believing that a coach should keep a low profile. After he left the Patriots in 2024, he briefly became a coach without a team. He spent that year writing down the principles he learned from his father, Navy football, and from his forty-nine-year coaching career.

Belichick’s philosophy goes far beyond football. He presents a whole-year, whole-life, whole-mindset approach to greatness that encompasses preparation, motivation, confidence, and leadership. The principles in this book are adaptable to wherever you work. No matter where you are on the ladder, they will help you think like a leader in anticipation of being one.

Drawing on decades of studying the greats of the game, handling colorful personalities and egos, and playing for the highest stakes in sports, Belichick shares memorable examples and practical takeaways from his lived experience. Winning is not about being perfect—it’s about growth. And you will improve only as much as you recognize where you’re weak. Belichick owns up to mistakes like deciding to go for it on 4th and 13 in the 2008 Super Bowl. Then he breaks down how to learn from your mistakes like a leader does—an approach that sustained him throughout his early career challenges and ultimately brought him to the top of the sport.

Belichick’s principles might surprise you at times. At other times, they might seem strangely obvious. (His rule for how to win football games? Score the most points.) Football is about strategy, human nature, and business. Your vision of success might involve breaking into a new, competitive market in your industry; seeing solid returns on a portfolio that you’ve carefully prepared; inspiring your students to earn the highest scores in the district; or raising up trainees to take over your job someday. Whatever the situation, your performance is up to you.

Practical, authoritative, and bursting with unforgettable inside stories, The Art of Winning is an indispensable guide to success from the greatest coach in NFL history.

He guided LSU to its first football championship in forty-five years. He turned down countless offers from professional teams to stay with the job he loves. Now Nick Saban reveals the secrets that will help you lead and succeed at work and in life.
Excellence doesn't happen overnight. It comes from hard work, consistency, the drive to be the best, and a passion for what you do. Few understand this better than Nick Saban, the hottest college football coach in the game. Now, in" "How Good Do You Want to Be?, Saban shares his winning philosophy for creating and inspiring success.
In more than three decades as a player and coach, Saban has learned much about life and leadership, both on the field and off. Working alongside some of the game's legends, including Super Bowl winner Bill Belichick and coaching legend Jerry Glanville, he saw firsthand how great leaders encourage greatness in others. In this candid, insightful guide, he shares such acquired wisdom as
- Organization, Organization, Organization
Create an environment where everybody knows his or her responsibilities-and each is responsible to the entire group.
- Motivate to Dominate
Understand the psychology of teams and individuals, and use that knowledge to breed success.
- No Other Way than Right
Practice ethics and values-and demand the same from your team.
- Look in the Mirror
Maintain an understanding of who you are by knowing your strengths "and" your weaknesses.
How Good Do You Want to Be? is more than the story of how Nick Saban motivates his staff and players to excel-it is also the memoir of one of America's most successful coaches. Filled with instructive anecdotes and illuminated by never-before-told stories of his life and career, this is a book that challenges and inspires us all to be our best.

"From the Hardcover edition."