Membership is critical for all Rotary clubs. These new members must include a mix of younger, middle aged and older members. It is this variety in age that increases the quality of a club's membership. This is a book about membership and change. Many clubs overlook the fact that the majority of their members will be retiring in the next decade and that the generations to follow are radically different from the generations of the past. It is critical for all Rotary leaders to understand that what brought them into Rotary may not be the same thing that will bring this next generation into Rotary. While the current excitement is finding young people to bring into Rotary, there is a large group of retiring Boomers that could help to increase our membership. They are a vital group of healthy, wealthy and wise potential Rotarians. They are very different from those young prospects in many ways and the attraction process is different for both groups.

Most service clubs have not been effective in recruiting younger members into its fold. You visit the typical club and you see the typical mix of older members, even if they have added a mix of women and ethnic diversity to its fold. This book will explore how clubs can be successful in beginning to grow its membership diversity with younger men and women. This book will explore the issues involved in bringing young people into your service club. All generations are not the same. Younger members seem to care less for tradition, placing a higher value on individuality, personal freedom, quicker to adapt to cultural and technological changes and more possessive of their free time. The key to bridging the generation gap is learning to understand the point of view of each generation and respecting their differences.