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Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen - Neue Geschaftspotenziale gezielt durch Dienstleistungen... Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen - Neue Geschaftspotenziale gezielt durch Dienstleistungen ausschoepfen (German, Hardcover, 2011 ed.)
Stefan Schweiger, Kathrin Dressel, Birgit Pfeiffer
R1,665 Discovery Miles 16 650
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Innovative Service-Konzepte bieten Herstellern die Moeglichkeit, ein Alleinstellungsmerkmal gegenuber ihren Wettbewerbern aufzubauen und diesen Wettbewerbsvorteil nachhaltig abzusichern. Die Beitragssammlung liefert einen aktuellen UEberblick uber erfolgreiche Service-Innovationen und bietet Unternehmen konkrete Leitfaden zur Umsetzung.

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