On November 18, 1928, the world's most famous Mouse made his very first public debut. Today, we celebrate 90+ years of Mickey in one of the most expansive illustrated publications on the Disney universe. Starting with the first sketches of a character who was almost named Mortimer, we trace the career of Walt Disney's and Ub Iwerks's most famous creation, one met with an explosion of worldwide popularity preceded only by the earlier successes of Charlie Chaplin. With unlimited access to Disney's vast historical collections as well as public and private collections, the authors bring Mickey's success story to life: concept art, story sketches, background paintings, and animation drawings as well as historical photographs trace the origins and evolution of such timeless favorites as Steamboat Willie, The Band Concert, and Brave Little Tailor. They also follow Mickey as he builds on this legendary library of short cartoons by appearing in two historic feature-length films, Fantasia and Fun and Fancy Free. Extensive archival research sheds new light on little-known chapters of Mickey's career, the origins of the Mickey Mouse Club, and his use as a patriotic icon during World War II. Along the way, we encounter the work of all major Mickey artists in both film and comics, including such greats as Ub Iwerks, Win Smith, Ferdinand Horvath, Fred Moore, Floyd Gottfredson, Carl Barks, Manuel Gonzales, Paul Murry, Romano Scarpa, Giorgio Cavazzano, Byron Erickson, and Cesar Ferioli. Mickey Mouse has left an indelible mark on everyday culture as well as high art, becoming a favored subject for Pop artists such as Andy Warhol, Keith Haring, and Roy Lichtenstein. As Walt Disney once said: "I only hope that we never lose sight of one thing-that it was all started by a mouse." And an end to the success story is nowhere in sight. Today, 90+ years after his creation, Mickey remains as lovable and popular as ever. Let's pay tribute to the little fellow, his legend, and his legacy with a monument to the one and only Mickey Mouse. Copyright (c) 2020 Disney Enterprises, Inc. About the series TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program-now more compact, friendly in price, and still realized with the same commitment to impeccable production.

On November 20, 1983, a three-hour made-for-TV movie The Day After premiered on ABC. Set in the heartland of Lawrence, Kansas, the film depicted the events before, during, and after a Soviet nuclear attack with vivid scenes of the post-apocalyptic hellscape that would follow. The film was viewed by over 100 million Americans and remains the highest rated TV movie in history. After the premiere, ABC News aired an episode of Viewpoint, a live special featuring some of the most prominent public intellectuals of the debating the virtues of the Arms Race and the prospect of a winnable nuclear war. The response to the film proved more powerful than perhaps any film or television program in the history of media. Aside from its record-shattering Nielsen ratings, it enjoyed critical acclaim as well as international box office success in theatrical screenings. The path to primetime for The Day After proved nearly as treacherous as the film’s narrative. Battles ensued behind the scenes at the network, between the network and the filmmakers, with Broadcast Standards and Ad Sales, in the edit room and on the set, including the “nuke-mares” experienced by the cast. After the director was pushed aside, he contemplated suicide while also engineering a comeback through the press. But these skirmishes pale in comparison to the culture wars triggered by the film in the press, alongside a growing Nuclear Freeze movement, and from a united, pro-nuclear Right. Once efforts to alter the script failed, the White House conducted a full-throttled propaganda campaign to hijack the film’s message. Before The Day After features a dramatic insider’s account of the making of and backlash against The Day After. No other book has told this story in similar fashion, venturing behind-the-scenes of the programming and news divisions at ABC, Reagan officials in the White House who mounted the propaganda campaign, rogue publicists who hijacked the film to promote a Nuclear Freeze, the backlash from the conservative movement and Religious Right, the challenges encountered by film’s production team from conception to reception, and the experiences of the citizens of Lawrence, Kansas, where the film was set and shot, if also, ground zero in America’s nuclear heartland.