A concise introduction to the emerging field of data science, explaining its evolution, relation to machine learning, current uses, data infrastructure issues, and ethical challenges. The goal of data science is to improve decision making through the analysis of data. Today data science determines the ads we see online, the books and movies that are recommended to us online, which emails are filtered into our spam folders, and even how much we pay for health insurance. This volume in the MIT Press Essential Knowledge series offers a concise introduction to the emerging field of data science, explaining its evolution, current uses, data infrastructure issues, and ethical challenges. It has never been easier for organizations to gather, store, and process data. Use of data science is driven by the rise of big data and social media, the development of high-performance computing, and the emergence of such powerful methods for data analysis and modeling as deep learning. Data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting non-obvious and useful patterns from large datasets. It is closely related to the fields of data mining and machine learning, but broader in scope. This book offers a brief history of the field, introduces fundamental data concepts, and describes the stages in a data science project. It considers data infrastructure and the challenges posed by integrating data from multiple sources, introduces the basics of machine learning, and discusses how to link machine learning expertise with real-world problems. The book also reviews ethical and legal issues, developments in data regulation, and computational approaches to preserving privacy. Finally, it considers the future impact of data science and offers principles for success in data science projects.

Develop, debug, and deploy secure data-centric programs using SQL and PL/SQL This comprehensive Oracle Press guide shows how to exploit the little known but extremely useful SQL and PL/SQL features to develop powerful applications-and how to effectively use both the languages together. Readers will learn to compare and contrast the standards and determine which-or a blend of the two-is optimal under any set of circumstances. Real World SQL and PL/SQL: Advice from the Experts focuses on practical, day-to-day operations and tasks taken up in complex projects. The authors provide best practices, real-world examples, and insider tips that clearly demonstrate, step-by-step, how to best implement code for a wide variety of applications that need to be both performant and secure. The book fully explains advanced SQL techniques, essential advanced PL/SQL development and tools, data modeling, advanced analytics using both Oracle-supplied tools and embedded R, and secure coding. Offers unique, highly-integrated coverage of both SQL and PL/SQL All code in the book is available for download and ready to implement Written by a team of Oracle ACE Directors some of whom are members of the Oak Table Network

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Build Next-Generation In-Database Predictive Analytics Applications with Oracle Data Miner"If you have an Oracle Database and want to leverage that data to discover new insights, make predictions, and generate actionable insights, this book is a must read for you! In Predictive Analytics Using Oracle Data Miner: Develop & Use Oracle Data Mining Models in Oracle Data Miner, SQL & PL/SQL, Brendan Tierney, Oracle ACE Director and data mining expert, guides you through the basic concepts of data mining and offers step-by-step instructions for solving data-driven problems using SQL Developer's Oracle Data Mining extension. Brendan takes it full circle by showing you how to deploy advanced analytical methodologies and predictive models immediately into enterprise-wide production environments using the in-database SQL and PL/SQL functionality. Definitely a must read for any Oracle data professional!" --Charlie Berger, Senior Director Product Management, Oracle Data Mining and Advanced Analytics Perform in-database data mining to unlock hidden insights in data. Written by an Oracle ACE Director, Predictive Analytics Using Oracle Data Miner shows you how to use this powerful tool to create and deploy advanced data mining models. Covering topics for the data scientist, Oracle developer, and Oracle database administrator, this Oracle Press guide shows you how to get started with Oracle Data Miner and build Oracle Data Miner models using SQL and PL/SQL packages. You'll get best practices for integrating your Oracle Data Miner models into applications to automate the discovery and distribution of business intelligence predictions throughout the enterprise. Install and configure Oracle Data Miner for Oracle Database 11g Release 11.2 and Oracle Database 12c Create Oracle Data Miner projects and workflows Prepare data for data mining Develop data mining models using association rule analysis, classification, clustering, regression, and anomaly detection Use data dictionary views and prepare your data using in-database transformations Build and use data mining models using SQL and PL/SQL packages Migrate your Oracle Data Miner models, integrate them into dashboards and applications, and run them in parallel Build transient data mining models with the Predictive Queries feature in Oracle Database 12c