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Markenwert Und Markenidentitat Komplexer Handelsleistungen - Konzeption Und Analyse Am Beispiel Der Betriebsformenmarke... Markenwert Und Markenidentitat Komplexer Handelsleistungen - Konzeption Und Analyse Am Beispiel Der Betriebsformenmarke Warenhaus (German, Paperback, 2006 ed.)
Prof Dr Margit Enke; Brit Arnold
R2,014 Discovery Miles 20 140
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Basierend auf verhaltenswissenschaftlichen Theorien, Markentheorien, sachlogischen Uberlegungen und qualitativen Vorstudien entwickelt und uberpruft Brit Arnold am Beispiel der Betriebsform Warenhaus ein Hypothesensystem zur Analyse des Markenwertes und der Markenidentitat als Voraussetzungen fur den Differenzierungserfolg von Betriebsformenmarken.

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