This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.

This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.

Since the First Schoolmen's Week was held in 1914 at the University of Pennsylvania, it achieved the status of a teachers' institute offering more than a hundred programs and attracting a total annual attendance of more than twenty thousand people. In 1916 the first Proceedings of Schoolmen's Week were published and these have continued to be published each year without interruption, making available to members of the teaching profession and to the general public many notable statements regarding the art, science, and craft of education. This volume, edited by Frederick C. Gruber, represents a sampling of the papers delivered at the Forty-third Schoolmen's Week held in April, 1956. The subjects of these papers cover not only the general problems faced by our teachers and schools in a turbulent world atmosphere but specific matters relating to elementary and secondary education as well as to school administration. From Helen C. Bailey's opening article, through Pearl Buck's moving discussion "In Search of Teachers"-in which she describes teaching as "the supreme task of creation"-and on through each of the succeeding twenty-four papers by leading educators, the reader of this volume is given an incisive and invaluable view of some of the key problems and important achievements of the teaching profession in America.

Hauptseminararbeit aus dem Jahr 1999 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, einseitig bedruckt, Note: 2, Universitat Wien, 19 Eintragungen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Im Vergleich zu allen anderen Medien bietet die Gestaltung von TV-wesentlich komplexere Wirkungsmoglichkeiten. Das ergibt sich aus dem Umstand, dass TV-Spots zwei Sinnesorgane direkt ansprechen. Der Gestaltungsspielraum ist im Vergleich zu Print- oder Horfunkwerbung bedeutend grosser. TV-Spots kommt vorallem die Aufgabe zu, "Erlebnsiwelten" zu vermitteln. Dies ist aufgrund der Moglichkeit, Atmosphare und Stimmungen zu vermitteln und damit Emotionen aufzubauen moglich. Beurteilt man den Stellenwert eines TV-Spots innerhalb einer Werbekampagne, so kommt diesem immer mehr die Aufgabe eines Basismediums zu, mittels dem Gefuhlswelten aufgebaut werden, wahrend die anderen Medien eher als erganzende Zusatzmedien eingesetzt werde