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Postponement strategy is one of the major supply chain management
(SCM) pr- tices that has a discernible impact on rms' competitive
advantage and organi- tional performance. Postponement is a mass
customization strategy that captures the advantages of both mass
production and mass customization. Recent research studies have
identi ed four common postponement strategies, namely pull,
logistics, form and price postponement. The former three
postponement strategies are linked to production and manufacturing,
while the last one is a pure pricing strategy. They aim at
balancing the costs and bene ts of mass production and mass
customization. Practical examples of postponement can be found in
the high-tech industry, food industry and other industries that
require high differentiation. However, empirical studies have found
that postponement may not be an evident SCM practice compared to
the other practices. In addition, postponement has both positive
and negative impacts on a supply chain. The advantages include
following the JIT principles, reducing end-product inventory,
making forecasting easier and pooling risk. The high cost of
designing and manufacturing generic components is the main drawback
of postponement. Thus, the evaluation of postponement strategy is
an important research issue and there have been many qualitative
and quantitative models for analyzing postponement under different
scenarios.
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