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Comb Honey (Hardcover)
George Sidney Demuth; Created by Charles C. Miller Memorial Apicultural
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R684
Discovery Miles 6 840
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Ships in 10 - 15 working days
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Covering print, photography, film, radio, television, and new
media, this textbook instructs readers on how to take a critical
approach to media and interpret the information overload that is
disseminated via mass communication. This fourth edition of Keys to
Interpreting Media Messages supplies a critical and qualitative
approach to media literacy analysis. Now updated with conceptual
changes, current examples, updated references, and coverage of new
developments in media- particularly in digital, interactive
forms-this book addresses all forms of information disseminated via
mass communication. Organized into three sections, the book first
presents a theoretical framework for the critical analysis of media
text that covers the definition of media literacy as well as
fundamental principles and concepts. Part II focuses on the
application of this methodological framework to the analysis of
advertising, journalism, American political communications, and
interactive media. Part III considers specific mass media issues,
such as violence in the media, media and children, and global
communications, and discusses outcomes of having a media-literate
population. Supplies clear explanation of media literacy theory and
guidance on interpreting modern mass media from leading scholars
Represents a highly effective tool for achieving a key aspect of
media literacy: enabling students to decipher information and
independently reach opinions and positions without relying on the
pervasive influence of the media Provides critical examination of
controversial, current topics such as violence in the media and the
intersections of media and social change
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