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As the world's resources are running out, sustainability issues
will drive large strategy shifts for many organizations in the near
future. Businesses need to explore how profit and value can be
generated from sustainable innovations in their commercial
offerings. This is both an ethical and an essential strategy in a
global economy still reliant on increasingly limited resources.
Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insightful case studies from mature and developing markets to demonstrate how sustainability needs to be at the core of every organization's strategy and innovation.
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