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Psychologists have been searching for a reference that unifies the
disparate topics of social psychology around a central theme.
"Social Psychology" follows that approach as it presents the most
fundamental concepts in the field. It touches on all of the major
concepts researchers are currently addressing but is firmly
grounded in the basic social psychological theories and principles.
A single chapter is included on the impact of culture in
psychology, focusing on how the findings and theories might differ
in different cultures. Psychologists will benefit from two research
studies in each chapter that provide a real world perspective of
the material.
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