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A nickelodeon screening a Charlie Chaplin silent classic, the
downtown arthouse cinemas that made Antonioni and Cassavetes
household names, the modern suburban megaplex and its sold-out
Friday night blockbuster: "how" American and global audiences have
viewed movies is as rich a part of cinematic history as "what"
we've seen on the silver screen. "Going to the Movies" considers
the implications of this social and cultural history through an
analysis of the diverse historical and geographical circumstances
in which audiences have viewed American cinema. Featuring a
distinguished group of film scholars--including Richard Abel,
Annette Kuhn, Jane Gaines, and Thomas Doherty--whose interests
range broadly across time and place, this volume analyzes the role
of movie theatres in local communities, the links between film and
other entertainment media, non-theatrical exhibition, and trends
arising from the globalization of audiences. Emphasizing moviegoing
outside of the northeastern United States, as well as the
complexities of race in relation to cinema attendance, "Going to
the Movies "appeals to the global citizen of cinema--locating the
moviegoing experience in its appeal to the heart and mind of the
audience, whether it's located in a South African shanty town or
the screening room of a Hollywood production lot.
A nickelodeon screening a Charlie Chaplin silent classic, the
downtown arthouse cinemas that made Antonioni and Cassavetes
household names, the modern suburban megaplex and its sold-out
Friday night blockbuster: "how" American and global audiences have
viewed movies is as rich a part of cinematic history as "what"
we've seen on the silver screen. "Going to the Movies" considers
the implications of this social and cultural history through an
analysis of the diverse historical and geographical circumstances
in which audiences have viewed American cinema. Featuring a
distinguished group of film scholars--including Richard Abel,
Annette Kuhn, Jane Gaines, and Thomas Doherty--whose interests
range broadly across time and place, this volume analyzes the role
of movie theatres in local communities, the links between film and
other entertainment media, non-theatrical exhibition, and trends
arising from the globalization of audiences. Emphasizing moviegoing
outside of the northeastern United States, as well as the
complexities of race in relation to cinema attendance, "Going to
the Movies "appeals to the global citizen of cinema--locating the
moviegoing experience in its appeal to the heart and mind of the
audience, whether it's located in a South African shanty town or
the screening room of a Hollywood production lot.
In June 1976 political demonstrations in the black township of
Soweto exploded into an insurrection that would continue
sporadically and spread to urban areas across South Africa. In
their assault on apartheid the youths who spearheaded the rebellion
attacked and often destroyed the state institutions that they
linked to their oppression: police stations, government offices,
schools, and state-owned liquor outlets. In Soweto alone during the
first days of the revolt protestors smashed and burned eighteen
beerhalls and a similar number of bottle stores; as the rebellion
spread more were destroyed. This study sets out to demonstrate that
liquor outlets were not simply convenient symbols of oppression.
The anger that launched gasoline bombs into beerhalls across South
Africa had specific origins in deep and complicated struggles over
the control of alcohol production and consumption in South Africa.
Conflict over alcohol has continuously intruded upon the lives of
the black residents of southern African towns, cities, and labor
compounds and upon the rural communities to which these people
traced their origins. Yet the subject has received little
systematic scholarly attention until now. In Liquor and Labor in
Southern Africa scholars explore the complex relationship between
alcohol use and the emergence of the modern urban-industrial
system. In examining the role of alcohol in social control and the
state, they also reveal the vibrant subcultures nurtured in
beerhalls and underground shebeens and expose the bitter conflicts
over alcohol that run along the fault lines of age, gender, class,
and ethnicity.
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