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On 2 September 1944, a German Wehrmacht Liaison Officer was
captured by the Russians in Bucharest. His name was
Lieutenant-Colonel Heinz-Helmut von Hinckeldey and he was to remain
a "war convict" of the Soviets until 1955. For 11 years,
Heinz-Helmut von Hinckeldey had to endure the deprivation - both
physical and psychological - of imprisonment; the filth and squalor
of the cells, in which he was kept; the agony of isolation and
repeated self-examination; and the pain of ignorance, of not
knowing if his motherland (Germany) still existed or whether those
he loved, ever realized that he was alive. The personal Story that,
like countless others, would never have been told, had it not been
for the admiration and fascination built up over time by the
Author, Charles Wood
For courses in introductory advertising. Increase the relevancy and
effectiveness of marketing communications Advertising & IMC:
Principles and Practice presents the strategic use of
communications to engage different types of consumers. Covering
advertising, public relations, direct marketing, promotion, and
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practices to provide students with a practical guide to executing
integrated marketing communications. And with a new author joining
the team, the 11th Edition features a significant reorganisation
and revision of the material. Now, readers will understand not only
the types of marketing communication possible, but also their
application of strategy and planning, and how these areas work
together - ensuring students are prepared to deal with the latest
industry practices in their future careers.
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