A visual storytelling celebration of American roots music in its rich variety, through unseen and newly scanned photographs by the founder of the legendary Arhoolie records. Founded in 1960 by Chris Strachwitz, the one-man operation of Arhoolie Records eventually produced more than 400 albums during more than forty years in operation, exploring the far corners of American vernacular music - blues, gospel, Cajun, zydeco, hillbilly, Texas-Mexican norteno music, and more. From the very beginning, Strachwitz brought his camera along with recording equipment as he met and recorded now-legendary artists such as Lightnin' Hopkins, Mississippi Fred McDowell, Clifton Chenier, and Big Joe Williams. This book collects more than 150 of his best, most intimate and exciting images - many never-before seen - each with rich captions by Strachwitz and award-winning music journalist Joel Selvin, along with a substantial 20,000 word essay about Arhoolie, Strachwitz, and the music by Selvin.