“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.� Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…� Christian Siriano  In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life.   In this must-have guide, Gehlhar reveals essential information on:  Creating a viable business plan Social media strategies to grow your customer base   Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience  Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad  

Clothes the Deal is a savvy woman's guide to transformative personal style. In today's increasingly visual business world, personal style matters. A well-dressed woman conveys authority and confidence-critical traits for leading a team and driving revenue. Clothes the Deal shows women that enviable personal style isn't just for millennials and celebrities but is a skill they are more than qualified to master, with far less clothes than they ever imagined. Personal stylist and closet coach, Jenn Mapp Bressan, explains why closet size doesn't matter, the surprising places you store "closet fat", how to eliminate it for good, the 10 garments women need to create an endless wardrobe, and more. Featuring a foreword by the wildly talented and successful Christian Siriano, this handbook teaches readers how to master an enviable look-for work and play-that they can depend on for the rest of their life.