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This book describes how an optimal store design can contribute to
the well-being of the customer and to differentiation from online
retail. From an academic and practical perspective, with
contributions from renowned academics and companies, it shows how a
coherent store design can be created in harmony with the retail
brand. The central challenge here is the conscious orchestration of
the diverse sensory stimuli. How can the many sources of stimuli be
controlled? Which shelf shape goes with which light, colour and
sound? Dealing with the variety of stimuli in a store environment
can quickly become complex and incongruence can have a decisive
negative impact on the well-being of customers. A customer-centric
store environment therefore focuses on the well-being of people.
Renowned scientists and traders show the state of the science on
these issues and give valuable suggestions for the trade. With best
practice examples and valuable suggestions for practical
implementation
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