The Argument to Automate is a book that is written to help companies deal with the time that is freed up by automation. The keys to a successful automation project is to (1) Know your numbers (2) Create a return on investment (3) Create a plan to automate. The secret to justifying automation is that the third key, create a plan to automate. Take the people that are freed up by automation and put them into tasks that are more powerful to the organization than what they are currently doing. Take your people that are skilled individual off of unskilled tasks and apply those skills to more impactful tasks within your organization. The Argument to Automate uses the word INSPIRE to establish a methodology to create a plan that will insure that your automation project will be successful.