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First published in 1956, What Shall I Wear is revolutionary fashion
designer Claire McCardell's collection of fashion wisdom and
philosophy and a vivacious guide to looking effortlessly
stylishClaire McCardell, the revolutionary fashion designer
credited with originating "The American Look," designed for the
emerging active lifestyle of women in the 1940s and '50s. She was
the originator of mix-and-match separates, open-back sundresses,
and feminine denim fashion; she started the trend for ballet flats
as a wartime leather-rationing measure. Spaghetti straps, brass
hooks and eyes as fasteners, rivets, menswear details and
fabrics-they were all started by McCardell. Her monastic and
popover dresses achieved cult status, and her fashions were taken
up by working women, the suburban set, and high society alike.First
published in 1956, What Shall I Wear? provides a glimpse into the
sources of McCardell's inspiration-travel, sports, the American
leisure lifestyle, and her own closet-and how she transformed them
into fashion while still approaching design from her chosen vantage
point of usefulness. A retro treat for designers and anyone who
loves fashion, both vintage and contemporary, the book is teeming
with charming illustrations and still-solid advice for finding your
own best look, creatively shopping on a budget, and building a real
wardrobe that is chic and distinctive. What Shall I Wear? is a
tribute to the American spirit in fashion.
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