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Effiziente Gestaltung Bankspezifischer Crm-Prozesse - Ein Praxisorientiertes Referenz-Organisationsmodell (German, Paperback,... Effiziente Gestaltung Bankspezifischer Crm-Prozesse - Ein Praxisorientiertes Referenz-Organisationsmodell (German, Paperback, 2006 ed.)
Clement U Mengue Nkoa; Foreword by Prof Dr Michael Bastian
R1,838 Discovery Miles 18 380
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Clement U. Mengue Nkoa entwickelt ein Referenzmodell als Instrument zur Gestaltung und Optimierung institutsspezifischer Prozesse des Kundenbeziehungsmanagements. Damit liefert er Ansatzpunkte fur eine umfassende Kundenorientierung, die Starkung der Kundenbindung und die Wertorientierung im Relationship Banking.

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