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The blurring of boundaries between hitherto distinct scientific
disciplines, technologies or markets is a common and powerful
phenomenon. Subjects of this convergence often change consumer
behaviours, favouring products and platforms with multiple
functions. The Anticipation of Converging Industries provides a
detailed focus on the triggers, drivers and consequences of
convergence to create a more concise definition of convergence.
This detailed analysis includes a specifically developed toolbox
for 'convergence foresight', creating a forecasting method for
convergence trends. With the focus on the chemical,
biotechnological and pharmaceutical industries, several indicators
of convergence in the areas of Nutraceuticals/Functional Foods,
Cosmeceuticals and ICT are derived from samples including over
1million patents and scientific publications. By supporting this
methodical approach with real world data, The Anticipation of
Converging Industries is perfect for industry practitioners looking
for a competitive edge in the present and for the future.
Similarly, academics will find a comprehensive theoretical concept
for better understanding the underlying rationale of convergence at
their disposal
The blurring of boundaries between hitherto distinct scientific
disciplines, technologies or markets is a common and powerful
phenomenon. Subjects of this convergence often change consumer
behaviours, favouring products and platforms with multiple
functions. The Anticipation of Converging Industries provides a
detailed focus on the triggers, drivers and consequences of
convergence to create a more concise definition of convergence.
This detailed analysis includes a specifically developed toolbox
for 'convergence foresight', creating a forecasting method for
convergence trends. With the focus on the chemical,
biotechnological and pharmaceutical industries, several indicators
of convergence in the areas of Nutraceuticals/Functional Foods,
Cosmeceuticals and ICT are derived from samples including over
1million patents and scientific publications. By supporting this
methodical approach with real world data, The Anticipation of
Converging Industries is perfect for industry practitioners looking
for a competitive edge in the present and for the future.
Similarly, academics will find a comprehensive theoretical concept
for better understanding the underlying rationale of convergence at
their disposal
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