You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how they can do exactly the same for you.

Gill Ringland and Laurie Young have gathered top-flight contributors to offer the first straightforward account of scenario planning for marketers. In readable chapters they show how, by integrating scenarios into the wider marketing toolkit, you can make your organization more customer-driven and consider a wider range of possibilities than your competitors. They explore how scenarios have driven creativity in a range of consumer marketing applications - even in FMCG sectors - and define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing scenarios can help to promote wider corporate innovation.

The rich pictures painted by scenarios have made business strategy more visionary and creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush.

As 95 per cent of our brain activity carries on at a subconscious level, we're not always aware of why we think what we think and do the things we do. Sometimes these subconscious wirings can make us think or act in ways that are not optimal for our happiness - they can bring out the illogical in us all. How Your Brain Is Wireddraws on recent breakthroughs in our understanding of how the brain really works, empowering the reader to take control over their own behaviour. Full of insight and practical advice, it equips you with a toolkit of simple changes you can put into action to: reduce conflict and anxiety achieve a positive mindset make better decisions have more fun and reach new goals. This book is about rewiring your attitudes; re-seeing yourself and your choices. It reveals something rather magical: how tiny tweaks to your behaviour can be all you need to deliver a big, sometimes thrilling, reboot to your life.

About GOD Better known as the Annual Report for Global Over Development Inc 2011, GOD is a satirical compendium of cutting edge facts and statistics about the side effects of global progress. Side effects which seem to have the potential either to destroy the world or unite it against GOD. In essence, GOD is about the paradox of progress The report celebrates the achievement of seven sub companies run by seven creepy and malevolent CEOs our very own seven deadly sins] who answer to 'Peter Progress', a diabolical Executive Chairman of GOD. Their areas of expertise are: the destruction of ecosystem, dividing the world, addicting everyone to sex and drugs, making privacy a thing of the past, drowning the earth in waste, making people FAT and cramming so many citizens into urban space that the infrastructure goes into meltdown . Read GOD for a provocative and entertaining journey to the dark side of progress and beyond. Over 200 pages packed with the most authoritative facts and figures, original illustration, photography and typographical design work in perfect synchronicity to amuse, jolt and engage The aim is to challenge and inspire. To see yourself in the battle and to imagine the future. This is the black and white version.