It all begins with a dream and Building Brand You will get you there. Learn the 7 Essential Steps to Building Brand You] 1. You are Brand You] Cut through the clutter to find your clear direction and transform your personal brand into something more meaningful and relevant in today's world. 2. Set your sights and your goals for You]topia Align your values, priorities and goals so you can clearly see the right path that lets you run unbridled, full speed ahead. 3. Value Brand You] or no one else will Equip yourself with the right tools and focus your efforts on consistently delivering exactly what your brand promises to your Ideal Customers. 4. Build your network wisely Strategically organize and prioritize your relationships in a network of Ideal Customers, Network of Peers and Inspirational Relationships that will help you achieve your goals. 5. Brand You] must be simple, short and strong Craft 5 key messages to eff ectively express your brand and creates an emotional connection with your network. 6. Smart Brands Speak Up Sharing in your successes builds strong relationships and enhances your brand value - driving the right kind of referrals. 7. Be Relevant or Be Replaced Stay relevant to your Ideal Customers to survive and thrive. Be true to core values but adjust your approach to stay relevant to current and future customers.