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Originally published in 1961, this was a time when for most laymen
the science of behaviour hardly existed. Few people had any clear
idea of its methods, its history or, above all, its significance.
The work of the behaviourists was almost unknown, yet this was a
science which offered the hope of profound insights into the human
mind. Broadbent shows how behaviourism had grown towards such
sophisticated developments from the beginnings of such men as
Watson and Pavlov. The reissue of this title is an opportunity for
people to see how Broadbent's early work influenced the future of
psychology.
Originally published in 1973, this book contains the 1971 William
James Lectures at Harvard, the first by that name to be given by a
British psychologist. In addition, there are reprints of four
shorter lectures which had not been easily available before.
Together the resulting collection gave a broad picture of a number
of advances in human psychology in the previous ten years. Memory,
attention, language, and the processes of decision are discussed,
and typical recent ideas and experiments described. Each topic is
presented, however, with continual reference to the reasons why the
research was done, its implications for philosophy and for
scientific method, and its connection with an attitude to politics
and life as a whole. The author not only describes little known
facts about the way people take decisions or remember, but also
argues that we are living through a change in our attitudes to
human nature: and that proper concern for human values, or
understanding of people with minds different from our own, must
demand a more scientific and less intuitive analysis of man.
Experiments on human beings still strike many of us as cold-blooded
and inhuman; this book tries to explain why some scientists devote
themselves to this approach. It makes the connection between
measurements of reaction time or of ability to see a written word
in a brief flash, and our political and personal beliefs. Donald E.
Broadbent is well recognised as a major influence on cognitive
psychology today. This reissue is an opportunity to see his
exceptional writing in print again and should be read with equal
interest by psychologists as well as laymen who would like to know
about some of the more practical aspects of psychological enquiry
of the time.
Originally published in 1973, this book contains the 1971 William
James Lectures at Harvard, the first by that name to be given by a
British psychologist. In addition, there are reprints of four
shorter lectures which had not been easily available before.
Together the resulting collection gave a broad picture of a number
of advances in human psychology in the previous ten years. Memory,
attention, language, and the processes of decision are discussed,
and typical recent ideas and experiments described. Each topic is
presented, however, with continual reference to the reasons why the
research was done, its implications for philosophy and for
scientific method, and its connection with an attitude to politics
and life as a whole. The author not only describes little known
facts about the way people take decisions or remember, but also
argues that we are living through a change in our attitudes to
human nature: and that proper concern for human values, or
understanding of people with minds different from our own, must
demand a more scientific and less intuitive analysis of man.
Experiments on human beings still strike many of us as cold-blooded
and inhuman; this book tries to explain why some scientists devote
themselves to this approach. It makes the connection between
measurements of reaction time or of ability to see a written word
in a brief flash, and our political and personal beliefs. Donald E.
Broadbent is well recognised as a major influence on cognitive
psychology today. This reissue is an opportunity to see his
exceptional writing in print again and should be read with equal
interest by psychologists as well as laymen who would like to know
about some of the more practical aspects of psychological enquiry
of the time.
Original blurb from 1961: For most laymen the science of behaviour
hardly exists. Few people have any clear idea of its methods, its
history or, above all, its significance. Beside the popular
interest aroused, for example, by the achievements of Freud, the
work of the behaviourists is almost unknown. Yet this is a science
which is of the highest importance, has practical applications of
immediate use, and offers the hope of profound insights into the
human mind. What distinguishes the behaviourists is their
insistence on exact scientific verification. Introspection may
suggest a theory but only objective experiments will be admitted as
evidence in its favour. The observation of how a rat behaves in a
maze may seem a far cry from the study of mankind but it has the
supreme advantage that what is observed can be exactly recorded and
analysed. Progress by such methods is slow but what is discovered
is much less likely to be upset by future discoveries than is work
based on subjective judgments. Some of the results already obtained
are fruitful and suggestive. Mr Broadbent's treatment of rewards
and punishments is most striking, both for the importance of the
results and for the precision of the methods by which they are
obtained. To reward a child for doing something or to punish him
for abstaining might seem to be equally effective methods, to be
distinguished only on ethical grounds. Mr Broadbent, however, sets
out modern evidence and opinion about the means by which each
method operates and so demonstrates that there exist sharp and
general rules governing the situations in which each is likely to
be effective. He describes the state of 'neurotic' conflict
produced when a reward and a punishment are both associated with
the same object and again a series of simple, controlled
experiments throws light on a basic human problem. The science of
behaviour is closely linked with other branches of research such as
the theory of information and the development of electronic and
mechanical 'brains', and this common field of research promises
exciting results. Mr Broadbent shows how behaviourism has grown
towards such sophisticated developments from the beginnings of such
men as Watson and Pavlov. To any intelligent reader this book will
give not only the pleasure of watching a series of brilliantly
devised experiments gradually giving birth to a new and important
science, but also the insight which comes from examining such basic
concepts as memory and learning, of discovering how much of what we
think we know is merely an unexamined assumption, and of being
forced to think again in precise terms. For anyone willing to make
this effort Behaviour is an exceptionally rewarding book.
Human performance is a key factor in the operation of many systems:
for example, in nuclear power installations and in transport. The
topics discussed in this volume are of both theoretical and
practical importance. The contributions were presented and
discussed at a Royal Society meeting in June 1989 and will also
appear in the Society's Philosophical Transactions series B in
1990. Together they provide a valuable survey of areas in which
research of special significance is being done. This volume will be
of interest to psychologists in universities and in industry and to
others concerned with practical aspects of environmental risk, work
design, and complex human-machine operations.
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