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"Structural Ambiguity in English" is a major new scholarly work
that provides an innovative and accessible linguistic description
of those features of the language that can be exploited to generate
structural ambiguities.
Most ambiguity scholarship is concerned with "disambiguation"--the
process of making what is ambiguous clear. This book takes the
opposite approach as it focuses on describing the features in the
English language that may contribute towards the creation of
structural ambiguities, which form the core of some of the best
word-plays found in advertising, comedy and marketing.
Oaks utilizes a systematic and comprehensive inventory approach
that identifies individual elements in the language and their
distinctive behaviors that can be manipulated in the deliberate
creation of structural ambiguities. In doing so he also provides
authentic examples to illustrate the concepts he presents.
This book will appeal to researchers and academics interested in
the structure of the English language, usage, pragmatics,
communication, natural language processing, editing, and humor
studies as well as those in marketing, advertising, or humor
writing.
"Structural Ambiguity in English" is a major new scholarly work
that provides an innovative and accessible linguistic description
of those features of the language that can be exploited to generate
structural ambiguities.
Most ambiguity scholarship is concerned with "disambiguation"--the
process of making what is ambiguous clear. This book takes the
opposite approach as it focuses on describing the features in the
English language that may contribute towards the creation of
structural ambiguities, which form the core of some of the best
word-plays found in advertising, comedy and marketing.
Oaks utilizes a systematic and comprehensive inventory approach
that identifies individual elements in the language and their
distinctive behaviors that can be manipulated in the deliberate
creation of structural ambiguities. In doing so he also provides
authentic examples to illustrate the concepts he presents.
This book will appeal to researchers and academics interested in
the structure of the English language, usage, pragmatics,
communication, natural language processing, editing, and humor
studies as well as those in marketing, advertising, or humor
writing.
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