Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty. The Handbook recognises loyalty as a strategic asset, and analyses incentive structures such as loyalty-based learning, gamification, and automaticity to track the evolution of customer loyalty programmes. Examining the impacts of globalization and cutting-edge technologies on the customer loyalty journey, it identifies an increase in customer defection and a rapid erosion of single-brand loyalty. Forward-thinking, it concludes by reflecting on how trends like voice technology, augmented reality, and influencer marketing will shape the domain of customer loyalty in the future. Gathering together contemporary concepts, practice, measures and challenges to inform future research, this Handbook will prove an enlightening read for students and scholars of marketing, business and management, and psychology. Its illustrative case studies will also prove invaluable for practitioners in a diverse range of fields looking to future-proof and reimagine their loyalty strategies.

In 2015 the College of Policing published its Leadership Review with specific reference to the type of leadership required to ensure that the next generation of Chief Constables and their management approach will be fit for purpose. Three key issues were highlighted as underpinning the effective leadership and management of contemporary policing: hierarchy, culture and consistency. Yet these are not just relevant to modern policing, having appeared as constant features, implicitly and explicitly, since the creation of the first provincial constabularies in 1835. This collection reviews the history of the UK Chief Constable, reflecting on the shifts and continuities in police leadership style, practice and performance over the past 180 years, critiquing the factors affecting their operational management and how these impacted upon the organization and service delivery of their forces. The individuality of Chief Constables significantly impacts on how national and local strategies are implemented, shaping relationships with their respective communities and local authorities. Importantly, the book addresses not just the English experience but considers the role of Chief Constables in the whole of the United Kingdom, highlighting the extent to which they could exercise autonomous authority over their force and populace. The historical perspective adopted contextualises existing considerations of leadership in modern policing, and the extensive timeframe and geographical reach beyond the experience of the Metropolitan force enables a direct engagement with contemporary debates. It also offers a valuable addition to the existing literature contributing to the institutional memory of UK policing. The contributors represent a range of disciplines including history, law, criminology and leadership studies, and some also have practical policing experience.

In this book, David Cox argues that the initial disagreements that led to the Cold War largely centered around Central/Eastern Europe, and Germany in particular. The end of the Cold War, according to Cox, can best be understood in the context of the withdrawal of Soviet forces and the disintegration of Soviet hegemony in these areas.

In this insightful and original book, Cox examines the circumstances surrounding the Soviet Union's military retreat from Germany and Eastern Europe as a microcosm of the decline and collapse of the Soviet Union in 1991. Using Soviet, and later Russian press reports, as well as German accounts, Cox traces the origins on the Western Group of Forces (WGF) within the Soviet alliance system up to the beginning of Gorbachev's reforms and the consequences of these reforms on the Soviet position in Eastern Europe. He also examines Gorbachev's new political thinking in Soviet foreign policy, the East German Revolution, Moscow's relations with Germany, domestic Soviet politics and the WGF, and ultimately the end of the Cold War.

This is the only textbook that fully supports the OxfordAQA International A Level Psychology specification (9685), for first teaching from September 2018. It offers students a stimulating, effective, introduction to A Level Psychology, in a global context. Exploring interesting topics, including the psychology of sleep, memory, and work and the individual, it also considers both psychological theory and practical application. Two dedicated chapters help students with the critical analysis, independent thinking and scientific research skills needed for higher level education. Plus, there is a range of exam preparation resources and practice including multiple choice, short-answer and essay-style questions. Includes one print textbook and one online textbook. The online textbook license can be accessed on a wide range of devices and is valid until [31st December 2027], for use by one student or teacher. Your first login will be sent to you in the mail on a printed access card.

This is the only textbook that fully supports the OxfordAQA International A Level Psychology specification (9685), for first teaching from September 2018. It offers students a stimulating, effective, introduction to A Level Psychology, in a global context. Exploring interesting topics, including the psychology of sleep, memory, and work and the individual, it also considers both psychological theory and practical application. Two dedicated chapters help students with the critical analysis, independent thinking and scientific research skills needed for higher level education. Plus, there is a range of exam preparation resources and practice including multiple choice, short-answer and essay-style questions. The online textbook can be accessed on a wide range of devices and the licence is valid until [31st December 2026], for use by one student or teacher. Your first login will be sent to you in the mail on a printed access card.

This book draws together the insights of eminent academics and specialists to present an overview of past and present approaches to transnational policing throughout the Anglophone world. It aims to revitalize the study of transnational policing by showing that past and present developments in this field remain poorly understood, while also suggesting future avenues of research. Containing chapters on police history, police accountability, gendered hate crime in an increasingly online world, counter-radicalisation strategies being pursued around the world, internet-facilitated sex trafficking and changes in organised crime, amongst others, the authors adopt revisionist, orthodox and progressive views in order to challenge our understanding and appreciation of developments in transnational policing. All of the chapters in the book use policing models employed within the UK as either their focal point or as a point of comparison so that direct comparisons and contrasts can be examined. The Development of Transnational Policing illustrates distinctive and separate aspects of what remains an undoubtedly complex and dynamic field, but also forms an overview of developments and the dearth of academic research which surround them, in order hopefully to inspire researchers, policymakers and practitioners alike.

In 2015 the College of Policing published its Leadership Review with specific reference to the type of leadership required to ensure that the next generation of Chief Constables and their management approach will be fit for purpose. Three key issues were highlighted as underpinning the effective leadership and management of contemporary policing: hierarchy, culture and consistency. Yet these are not just relevant to modern policing, having appeared as constant features, implicitly and explicitly, since the creation of the first provincial constabularies in 1835. This collection reviews the history of the UK Chief Constable, reflecting on the shifts and continuities in police leadership style, practice and performance over the past 180 years, critiquing the factors affecting their operational management and how these impacted upon the organization and service delivery of their forces. The individuality of Chief Constables significantly impacts on how national and local strategies are implemented, shaping relationships with their respective communities and local authorities. Importantly, the book addresses not just the English experience but considers the role of Chief Constables in the whole of the United Kingdom, highlighting the extent to which they could exercise autonomous authority over their force and populace. The historical perspective adopted contextualises existing considerations of leadership in modern policing, and the extensive timeframe and geographical reach beyond the experience of the Metropolitan force enables a direct engagement with contemporary debates. It also offers a valuable addition to the existing literature contributing to the institutional memory of UK policing. The contributors represent a range of disciplines including history, law, criminology and leadership studies, and some also have practical policing experience.

Throughout the nineteenth century and twentieth century, various attempts were made to define and control problematic behaviour in public by legal and legislative means through the use of a somewhat nebulous concept of 'indecency'. Remarkably however, public indecency remains a much under-researched aspect of English legal, social and criminal justice history. Covering a period of just over a century, from 1857 (the date of the passing of the first Obscene Publications Act) to 1960 (the date of the famous trial of Penguin Books over their publication of Lady Chatterley's Lover following the introduction of a new Obscene Publications Act in the previous year), Public Indecency in England investigates the social and cultural obsession with various forms of indecency and how public perceptions of different types of indecent behaviour led to legal definitions of such behaviour in both common law and statute. This truly interdisciplinary book utilises socio-legal, historical and criminological research to discuss the practical response of both the police and the judiciary to those caught engaging in public indecency, as well as to highlight the increasing problems faced by moralists during a period of unprecedented technological developments in the fields of visual and aural mass entertainment. It is written in a lively and approachable style and, as such, is of interest to academics and students engaged in the study of deviance, law, criminology, sociology, criminal justice, socio-legal studies, and history. It will also be of interest to the general reader.

This practical and accessible book is a detailed discussion of the Book of Common Prayer rite of Holy Matrimony and the Episcopal understanding of the sacrament. It is an invaluable resource for those approaching marriage or for a parish study group. Although the author does not purport to have written a "how-to" book, he does give some cogent and welcome guidelines in the final section which priests, musicians, and the altar guild will be delighted to see in print. This book should be required reading during the premarital counseling period.

A comprehensive account of the abbey of Evesham and its surroundings, demonstrating its full significance in the wider history of the time. Provides a fine contribution to the rich history of the region, showing Evesham's place in the life of the medieval kingdom of England. Professor Ann Williams. In c.701, a minster was founded in the lower Avon Valleyon a deserted promontory called Evesham. Over the next five hundred years it became a Benedictine abbey and turned the Vale of Evesham into a federation of Christian communities. A landscape of scattered farms grew into one of open fields and villages, manor houses and chapels. Evesham itself developed into a town, and the abbots played a role in the affairs of the kingdom. But individual contemplation and prayer within the abbey were compromised by its corporate aspirations. As Evesham abbey waxed ever grander, exerting a national influence, it became a ready patron of the arts but had less time for private spirituality. The story ends badly in the prolonged scandal of Abbot Norreis, a libertine whose appetites caused religion to collapse at Evesham before his own sudden downfall. This book integrates the evidence of archaeology, maps, and documents in a continuous narrative that pays as much attention to religious and cultural life as to institutional and economic matters. It provides a complete survey over one of the most important and wealthy Benedictine abbeys and its landscape, a stage on which was enacted the tense interplay of lordship and prayer. Dr David Cox, FSA, was until his retirement county editor of the Victoria History of Shropshire and lecturer at Keele University.

Crime in England 1688-1815 covers the 'long' eighteenth century, a period which saw huge and far-reaching changes in criminal justice history. These changes included the introduction of transportation overseas as an alternative to the death penalty, the growth of the magistracy, the birth of professional policing, increasingly harsh sentencing of those who offended against property-owners and the rapid expansion of the popular press, which fuelled debate and interest in all matters criminal. Utilising both primary and secondary source material, this book discusses a number of topics such as punishment, detection of offenders, gender and the criminal justice system and crime in contemporaneous popular culture and literature. This book is designed for both the criminal justice history/criminology undergraduate and the general reader, with a lively and immediately approachable style. The use of carefully selected case studies is designed to show how the study of criminal justice history can be used to illuminate modern-day criminological debate and discourse. It includes a brief review of past and current literature on the topic of crime in eighteenth-century England and Wales, and also emphasises why knowledge of the history of crime and criminal justice is important to present-day criminologists. Together with its companion volumes, it will provide an invaluable aid to both students of criminal justice history and criminology.

Sir David Cox is one of the seminal statistical thinkers of the twentieth and twenty-first centuries. In this selection of his work, Professor Cox reviews his most influential and interesting papers published before 1993. Each paper is the subject of a candid commentary written especially for this collection. In these he describes the context in which the papers arose and their subsequent influence. He also identifies avenues for future research. Organised in two volumes and grouped by theme, the papers and commentaries provide excellent coverage of many of the most significant advances in statistics in recent times. But this collection is more than a record of scientific achievement. Professor Cox's writing is characterised by clarity and wit, so these volumes can be read as much for enjoyment as for edification.

Sir David Cox is one of the seminal statistical thinkers of the twentieth and twenty-first centuries. In this selection of his work, Professor Cox reviews his most influential and interesting papers published before 1993. Each paper is the subject of a candid commentary written especially for this collection. In these he describes the context in which the papers arose and their subsequent influence. He also identifies avenues for future research. Organised in two volumes and grouped by theme, the papers and commentaries provide excellent coverage of many of the most significant advances in statistics in recent times. But this collection is more than a record of scientific achievement. Professor Cox's writing is characterised by clarity and wit, so these volumes can be read as much for enjoyment as for edification.

In this new edition, the fundamental material on classical linear aeroelasticity has been revised. Also new material has been added describing recent results on the research frontiers dealing with nonlinear aeroelasticity as well as major advances in the modelling of unsteady aerodynamic flows using the methods of computational fluid dynamics and reduced order modeling techniques. New chapters on aeroelasticity in turbomachinery and aeroelasticity and the latter chapters for a more advanced course, a graduate seminar or as a reference source for an entr e to the research literature.