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The aim of this book, Future of the Telecommunications Industry:
Forecasting and Demand Analysis, is to describe leading research in
the area of empirical telecommunications demand analysis and
forecasting in the light of tremendous market and regulatory
changes. Its purpose is to educate the reader about how traditional
analytic techniques can be used to assess new telecommunications
products and how new analytic techniques can better address
existing products. The research presented focuses on new products
such as Internet access and additional lines and new techniques
such as hazard modeling, adaptive forecasting and neural networks.
The scope of this volume includes new telecommunications products,
new analytical techniques, and a review of market changes in the US
and other countries. Some of the most critical questions facing the
industry are addressed here, such as the impact of competition,
customer churn, rate re-balancing, and early assessment of new
products. The research includes a variety of different countries,
products and analytic tools.
David O. Loomis Illinois State University The explosive growth of
the Internet has caught most industry experts off guard. While data
communications was expected to be the "wave of the future," few
industry observers foresaw how rapid the change in focus from voice
communications towards data would be. Understanding the data
communications revolution has become an urgent priority for many in
the telecommunications industry. Demand analysis and forecasting
are critical tools to understanding these trends for both Internet
access and Internet backbone service. Businesses have led
residential customers in the demand for data services, but
residential demand is currently increasing exponentiall y. Even as
business demand for data communications is becoming better
understood, residential broadband access demand is still largely
unexplored. Cable modems and ADSL appear to be the current
residential broadband choices yet demand elasticities and
econometric model-based forecasts for these services are not
currently available. The responsiveness of customers to price and
income changes and customer's perceptions of the tradeoff in
product characteristics between cable modems and ADSL is largely
unknown. Demand for Internet access is derived from the demand for
applications which utilize this access; access is not demanded
independent of its usage. Thus it is important to understand
Internet applications in order to understand the demand for access.
The aim of this book, Future of the Telecommunications Industry:
Forecasting and Demand Analysis, is to describe leading research in
the area of empirical telecommunications demand analysis and
forecasting in the light of tremendous market and regulatory
changes. Its purpose is to educate the reader about how traditional
analytic techniques can be used to assess new telecommunications
products and how new analytic techniques can better address
existing products. The research presented focuses on new products
such as Internet access and additional lines and new techniques
such as hazard modeling, adaptive forecasting and neural networks.
The scope of this volume includes new telecommunications products,
new analytical techniques, and a review of market changes in the US
and other countries. Some of the most critical questions facing the
industry are addressed here, such as the impact of competition,
customer churn, rate re-balancing, and early assessment of new
products. The research includes a variety of different countries,
products and analytic tools.
David O. Loomis Illinois State University The explosive growth of
the Internet has caught most industry experts off guard. While data
communications was expected to be the "wave of the future," few
industry observers foresaw how rapid the change in focus from voice
communications towards data would be. Understanding the data
communications revolution has become an urgent priority for many in
the telecommunications industry. Demand analysis and forecasting
are critical tools to understanding these trends for both Internet
access and Internet backbone service. Businesses have led
residential customers in the demand for data services, but
residential demand is currently increasing exponentiall y. Even as
business demand for data communications is becoming better
understood, residential broadband access demand is still largely
unexplored. Cable modems and ADSL appear to be the current
residential broadband choices yet demand elasticities and
econometric model-based forecasts for these services are not
currently available. The responsiveness of customers to price and
income changes and customer's perceptions of the tradeoff in
product characteristics between cable modems and ADSL is largely
unknown. Demand for Internet access is derived from the demand for
applications which utilize this access; access is not demanded
independent of its usage. Thus it is important to understand
Internet applications in order to understand the demand for access.
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