Nobody doubts that politicians ought to fulfil their promises - what people cannot agree about is what this means in practice. The purpose of this book is to explore this issue through a series of case studies. It shows how the British model of politics has changed since the early twentieth century when electioneering was based on the articulation of principles which, it was expected, might well be adapted once the party or politician that promoted them took office. Thereafter manifestos became increasingly central to electoral politics and to the practice of governing, and this has been especially the case since 1945. Parties were now expected to outline in detail what they would do in office and explain how the policies would be paid for. Brexit has complicated this process, with the 'will of the people' as supposedly expressed in the 2016 referendum result clashing with the conventional role of the election manifesto as offering a mandate for action.

Following the Brexit vote, this book offers a timely historical assessment of the different ways that Britain's economic future has been imagined and how British ideas have influenced global debates about market relationships over the past two centuries. The 2016 EU referendum hinged to a substantial degree on how competing visions of the UK should engage with foreign markets, which in turn were shaped by competing understandings of Britain's economic past. The book considers the following inter-related questions: - What roles does economic imagination play in shaping people's behaviour and how far can insights from behavioural economics be applied to historical issues of market selection? - How useful is the concept of the 'official mind' for explaining the development of market relationships? - What has been the relationship between expanding communications and the development of markets? - How and why have certain regions or groupings (e.g. the Commonwealth) been 'unimagined'- losing their status as promising markets for the future?

Following the Brexit vote, this book offers a timely historical assessment of the different ways that Britain's economic future has been imagined and how British ideas have influenced global debates about market relationships over the past two centuries. The 2016 EU referendum hinged to a substantial degree on how competing visions of the UK should engage with foreign markets, which in turn were shaped by competing understandings of Britain's economic past. The book considers the following inter-related questions: - What roles does economic imagination play in shaping people's behaviour and how far can insights from behavioural economics be applied to historical issues of market selection? - How useful is the concept of the 'official mind' for explaining the development of market relationships? - What has been the relationship between expanding communications and the development of markets? - How and why have certain regions or groupings (e.g. the Commonwealth) been 'unimagined'- losing their status as promising markets for the future?

Nobody doubts that politicians ought to fulfil their promises - what people cannot agree about is what this means in practice. The purpose of this book is to explore this issue through a series of case studies. It shows how the British model of politics has changed since the early twentieth century when electioneering was based on the articulation of principles which, it was expected, might well be adapted once the party or politician that promoted them took office. Thereafter manifestos became increasingly central to electoral politics and to the practice of governing, and this has been especially the case since 1945. Parties were now expected to outline in detail what they would do in office and explain how the policies would be paid for. Brexit has complicated this process, with the 'will of the people' as supposedly expressed in the 2016 referendum result clashing with the conventional role of the election manifesto as offering a mandate for action.

Age of Promises explores the issue of electoral promises in twentieth century Britain - how they were made, how they were understood, and how they evolved across time - through a study of general election manifestos and election addresses. The authors argue that a history of the act of making promises - which is central to the political process, but which has not been sufficiently analysed - illuminates the development of political communication and democratic representation. The twentieth century saw a broad shift away from politics viewed as a discursive process whereby, at elections, it was enough to set out broad principles, with detailed policymaking to follow once in office following reflection and discussion. Over the first part of the century parties increasingly felt required to compile lists of specific policies to offer to voters, which they were then considered to have an obligation to carry out come what may. From 1945 onwards, moreover, there was even more focus on detailed, costed, pledges. We live in an age of growing uncertainty over the authority and status of political promises. In the wake of the 2016 EU referendum controversy erupted over parliamentary sovereignty. Should 'the will of the people' as manifested in the referendum result be supreme, or did MPs owe a primary responsibility to their constituents and/or to the party manifestos on which they had been elected? Age of Promises demonstrates that these debates build on a long history of differing understandings about what status of manifestos and addresses should have in shaping the actions of government.

Brexit is likely to lead to the largest shift in Britain's economic orientation in living memory. Some have argued that leaving the EU will enable Britain to revive markets in Commonwealth countries with which it has long-standing historical ties. Their opponents maintain that such claims are based on forms of imperial nostalgia which ignore the often uncomfortable historical trade relations between Britain and these countries, as well as the UK's historical role as a global, rather than chiefly imperial, economy. Forging a British World of Trade explores how efforts to promote a 'British World' system, centred on promoting trade between Britain and the Dominions, grew and declined in influence between the 1880s and 1970s. At the beginning of the twentieth century many people from London, to Sydney, Auckland, and Toronto considered themselves to belong to culturally British nations. British politicians and business leaders invested significant resources in promoting trade with Australia, Canada, New Zealand, and South Africa out of a perception that these were great markets of the future. However, ideas about promoting trade between 'British' peoples were racially exclusive. From the 1920s onwards, colonized and decolonizing populations questioned and challenged the basis of British World networks, making use of alternative forms of international collaboration promoted firstly by the League of Nations, and then by the United Nations. Schemes for imperial collaboration amongst ethnically 'British' peoples were hollowed out by the actions of a variety of political and business leaders across Asia and Africa who reshaped the functions and identity of the Commonwealth.