In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation.

An award-winning architecture firm practicing in the heart of New York City, Oliver Cope Architect has been building exceptional homes since 1988. One of the premier residential firms in the country, they have earned a reputation for creating one-of-a-kind residences of the highest quality, crafted to meet the specific needs and desires of their clients. The firm's unique combination of technical and artistic expertise results in projects that appear timeless, effortless and appropriate to their sites and surroundings. From Park Avenue apartments to historic brownstones, to houses large and small, they draw on their collective knowledge and experience to help clients realize homes. Here, in their first book, they share a selection of those homes with the world. Including drawn plans for all of the projects, original sketches illuminating the process, and richly illustrated with commissioned photography throughout. This book is not only about a collection of homes, but the team behind them, and the way that they build.

Cities that stand still perish. Especially one that is supposed to never sleep. Alongside Mayor Michael R. Bloomberg, Dan Doctoroff led New York's dramatic economic resurgence following the September 11th terrorist attacks. The five-borough economic development strategy included the most ambitious land-use transformation in the city's modern history; the largest affordable housing program ever launched by an American city; the formation of new Central Business Districts and Industrial Business Zones; and the creation of new destinations like the Harbor District, which will link together new parkland and miles of waterfront esplanades in Lower Manhattan, Governors Island, and Brooklyn. These projects have helped lead New York to its strongest economic position in decades. During his tenure at City Hall, Doctoroff also led the creation of PlaNYC, a 127-point plan designed to make New York the first environmentally sustainable twenty-first-century city. The plan focuses on every facet of New York's physical environment--its transportation network, housing stock, land and park system, energy network, water supply, and air quality--and sets the course for a 30% reduction in global warming emissions by 2030. All of this, plus the rejuvenation of Brooklyn, the flourishing art scene around the High Line, and the signal failure to land the Olympics, took place in a city with more complicated vested interests, local tribal politics, and gigantic egos than any other. The story of the reinvention of New York is a high-octane drama with some memorable cameo performances. At the middle is Doctoroff: intense, driven, determined to save a city from a monstrous outside attack and its own worst demons.

Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us - or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.

Being A Study In Summary And Outline Of Abraham Lincoln's Political Relationships With His Constituency, Including The Background Of Slavery, Men, Factions, And Parties Together With Hitherto Unpublished State Election Tables And A Classified Bibliography.

This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer - all 1.3 billion of them. It distils what Tom Doctoroff has learned over the past eleven years in Greater China with J. Walter Thompson, one of the region's largest advertising agencies. Marketers of some of the world's leading brands tend to come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the Chinese are different. The same rules do not apply. As a result, Doctoroff will delve into the psyches of contemporary Chinese consumers for the reader to explain the importance of culture in shaping buying decisions. He uncovers the core drivers of behaviour and preference in key market segments, provides tools to help readers harness the power of insight into consumers' fundamental motivations in the Chinese marketplace, and, lastly, reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.