The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

Dieses Buch unterstutzt den Leser vom Prozess der Ideenfindung bis zur Verwertung einer wissenschaftlichen Arbeit. Nach einer allgemeinen Einfuhrung bietet es hilfreiche Tipps nicht nur fur Literaturrecherchen oder Zitierweisen, sondern auch zur Erleichterung des Schreibprozesses mit einfachen Mitteln - durch optimale Zeitplanung, Strategien zur Stressbewaltigung sowie effiziente Lesetechniken. Zusatzlich gibt das Buch einen UEberblick uber die wichtigsten Methoden der qualitativen und quantitativen Sozialforschung und erlautert deren Anwendung. Alle theoretischen Inhalte werden mit anschaulichen Praxisbeispielen verdeutlicht. Gleichzeitig dient dieser Leitfaden auch als Nachschlagewerk fur spezifische Fragestellungen zum Verfassen einer wissenschaftlichen Arbeit und den Einsatz empirischer Methoden.

Biopics on artists influence the popular perception of artists' lives and work. Projected Art History highlights the narrative structure and images created in the film genre of biopics, in which an artist's life is being dramatized and embodied by an actor. Concentrating on the two case studies, Basquiat (1996) and Pollock (2000), the book also discusses larger issues at play, such as how postwar American art history is being mediated for mass consumption. This book bridges a gap between art history, film studies and popular culture by investigating how the film genre of biopics adapts written biographies. It identifies the functionality of the biopic genre and explores its implication for a popular art history that is projected on the big screen for a mass audience.

Biopics on artists influence the popular perception of artists' lives and work. "Projected Art History" highlights the narrative structure and images created in the film genre of biopics, in which an artist's life is being dramatized and embodied by an actor. Concentrating on the two case studies, "Basquiat" (1996) and "Pollock" (2000), the book also discusses larger issues at play, such as how postwar American art history is being mediated for mass consumption. This book bridges a gap between art history, film studies and popular culture by investigating how the film genre of biopics adapts written biographies. It identifies the functionality of the biopic genre and explores its implication for a popular art history that is projected on the big screen for a mass audience.