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Emerging data technologies are one of several forces that are
changing the world. This textbook shows how technologies such as
the Internet of Things, Artificial Intelligence and data analytics
are altering business operations and strategy. Following a unique,
three-part structure, the book offers: * a macro view of the
environmental drivers which are changing organisations * a meso
view of how organisations and business functions are responding * a
micro view of the skills needed to take advantage of the new
opportunities that these technologies bring A wide range of
examples featuring well-known companies aid understanding, while
practical activities help students to develop the skills they need
in business. A downloadable teaching guide and PowerPoints are
available for those using the book in their teaching. Managing
Emerging Data Technologies: Concepts and Use is essential reading
for upper-undergraduate and postgraduate students of courses
related to new digital data technologies in business, as well as
anyone looking to use these technologies in their organisation.
Duncan R. Shaw teaches business strategy and data technology
strategy at business schools around the world, including Alliance
Manchester Business School in Hong Kong, and Nottingham University
Business School in the UK and Malaysia.
Emerging data technologies are one of several forces that are
changing the world. This textbook shows how technologies such as
the Internet of Things, Artificial Intelligence and data analytics
are altering business operations and strategy. Following a unique,
three-part structure, the book offers: * a macro view of the
environmental drivers which are changing organisations * a meso
view of how organisations and business functions are responding * a
micro view of the skills needed to take advantage of the new
opportunities that these technologies bring A wide range of
examples featuring well-known companies aid understanding, while
practical activities help students to develop the skills they need
in business. A downloadable teaching guide and PowerPoints are
available for those using the book in their teaching. Managing
Emerging Data Technologies: Concepts and Use is essential reading
for upper-undergraduate and postgraduate students of courses
related to new digital data technologies in business, as well as
anyone looking to use these technologies in their organisation.
Duncan R. Shaw teaches business strategy and data technology
strategy at business schools around the world, including Alliance
Manchester Business School in Hong Kong, and Nottingham University
Business School in the UK and Malaysia.
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