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Serving Equality: Feminism, Media, and Women's Sports offers a
much-needed methodological innovation to sports media research by
expanding the focus beyond traditional sports media outlets to
examine the diversity of media outlets writing about sports. In
doing so, Serving Equality draws analytical attention to the ways
in which feminism and feminist principles such as equality,
progress, empowerment, and intersectionality shape media narratives
of women's sports. With a focus on networked sports media spaces,
including news coverage, promotional cultures, and sports films,
chapters examine narratives of Title IX, the Olympics, the
treatment of women sports journalists, the activism of women
athletes, the routine coverage of the sports world, as well as the
COVID-19 global pandemic. Serving Equality illustrates how feminism
informs not only the media narratives of women's sports, but how
women's sports contribute to and mobilize feminism in networked
media spaces. Serving Equality ultimately encourages students,
instructors, researchers, athletes, sport media content producers,
and those in the sports industry to consider the ways we can tell
stories differently about sportswomen and women's sports.
Serving Equality: Feminism, Media, and Women's Sports offers a
much-needed methodological innovation to sports media research by
expanding the focus beyond traditional sports media outlets to
examine the diversity of media outlets writing about sports. In
doing so, Serving Equality draws analytical attention to the ways
in which feminism and feminist principles such as equality,
progress, empowerment, and intersectionality shape media narratives
of women's sports. With a focus on networked sports media spaces,
including news coverage, promotional cultures, and sports films,
chapters examine narratives of Title IX, the Olympics, the
treatment of women sports journalists, the activism of women
athletes, the routine coverage of the sports world, as well as the
COVID-19 global pandemic. Serving Equality illustrates how feminism
informs not only the media narratives of women's sports, but how
women's sports contribute to and mobilize feminism in networked
media spaces. Serving Equality ultimately encourages students,
instructors, researchers, athletes, sport media content producers,
and those in the sports industry to consider the ways we can tell
stories differently about sportswomen and women's sports.
This volume, edited by Kim Golombisky, applies an intersectional
lens to advertising, focusing on gender, race, ethnicity,
sexuality, disability, age, class, and nationality. Intersectional
feminist perspectives on advertising are rare in the advertising
industry, even as it faces pressure to reform. This anthology
focuses on advertising messaging to follow up the professional
practices covered in Feminists, Feminisms, and Advertising, edited
by Kim Golombisky and Peggy Kreshel. In this new collection,
contributors write from a variety of perspectives, including Black,
African, lesbian, transnational, poststructuralist, material,
commodity, and environmental feminisms. The authors also discuss
the reproductive justice framework, feminist disability studies,
feminist ethnography, feminist discourse analysis, and feminist
visual rhetoric. Together, these scholars introduce big ideas for
feminist advertising studies. The first section, titled
"Historicize This!," includes work dealing with historicized
analyses of advertising, ranging from more than a century of
stereotypes about black women to early twentieth-century white
women purchasing automobiles, all contextualized with women's
complex relations with technologies from cars to Twitter. The
second section, "Advertising Body Politics," groups work on topics
related to body politics in advertising, including lesbians,
disabled women, aging women, and Chinese "promotion girls." The
third section, "Media Reps," revisits advertising representation in
novel ways from operational definitions of race and advertising
news about gay men to advertising twenty-first-century
masculinities in Ghana and the United States. The last section,
"Reproduction and Postfeminist Empowerment," ends the book with a
selection of case studies on the advertising industry's cooptation
and commodification of feminism, particularly in regressive
postfeminist ideologies about women's reproductive health and
mothering.
This volume, edited by Kim Golombisky, applies an intersectional
lens to advertising, focusing on gender, race, ethnicity,
sexuality, disability, age, class, and nationality. Intersectional
feminist perspectives on advertising are rare in the advertising
industry, even as it faces pressure to reform. This anthology
focuses on advertising messaging to follow up the professional
practices covered in Feminists, Feminisms, and Advertising, edited
by Kim Golombisky and Peggy Kreshel. In this new collection,
contributors write from a variety of perspectives, including Black,
African, lesbian, transnational, poststructuralist, material,
commodity, and environmental feminisms. The authors also discuss
the reproductive justice framework, feminist disability studies,
feminist ethnography, feminist discourse analysis, and feminist
visual rhetoric. Together, these scholars introduce big ideas for
feminist advertising studies. The first section, titled
"Historicize This!," includes work dealing with historicized
analyses of advertising, ranging from more than a century of
stereotypes about black women to early twentieth-century white
women purchasing automobiles, all contextualized with women's
complex relations with technologies from cars to Twitter. The
second section, "Advertising Body Politics," groups work on topics
related to body politics in advertising, including lesbians,
disabled women, aging women, and Chinese "promotion girls." The
third section, "Media Reps," revisits advertising representation in
novel ways from operational definitions of race and advertising
news about gay men to advertising twenty-first-century
masculinities in Ghana and the United States. The last section,
"Reproduction and Postfeminist Empowerment," ends the book with a
selection of case studies on the advertising industry's cooptation
and commodification of feminism, particularly in regressive
postfeminist ideologies about women's reproductive health and
mothering.
For decades, scholars have repeatedly found the inequity of gender
representations in informational and entertainment media. Beginning
with the seminal work by Gaye Tuchman and colleagues, we have
repeatedly seen a systemic underrepresentation and
misrepresentation of women in media. Examining the latest research
in discourse and content analyses trending in both domestic and
international circles, Media Disparity: A Gender Battleground
highlights the progress-or lack thereof-in media regarding
portrayals of women, across genres and cultures within the
twenty-first century. Blending both original studies and
descriptive overviews of current media platforms, top scholars
evaluate the portrayals of women in contemporary venues, including
advertisements, videogames, political stories, health
communication, and reality television.
For decades, scholars have repeatedly found the inequity of gender
representations in informational and entertainment media. Beginning
with the seminal work by Gaye Tuchman and colleagues, we have
repeatedly seen a systemic underrepresentation and
misrepresentation of women in media. Examining the latest research
in discourse and content analyses trending in both domestic and
international circles, Media Disparity: A Gender Battleground
highlights the progress or lack thereof in media regarding
portrayals of women, across genres and cultures within the
twenty-first-century. Blending both original studies and
descriptive overviews of current media platforms, top scholars
evaluate the portrayals of women in contemporary venues, including
advertisements, videogames, political stories, health
communication, and reality television."
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