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This collaboration between a priest-sociologist and a
journalist-author trained in sociology is a natural history of the
Roman Catholic Church in America. The view of American Catholicism
is all-inclusive--"from classroom to church pew, from dinner table
to ballot box, from civil rights picket line to chancery office."
In this dynamic book, based on the most effective strategies of IBM
and other market leaders, managers will learn to successfully
transform their organizations into a business prepared to compete
in a networked age.
Mainframes, client servers, PCs, networks, e-business, the
Internet, databases, technical management--indeed, in the brave new
business world facing today's firms only one thing is certain:
change. And when looking for a model for corporate change, one
should look no further than IBM. In this decade, IBM has gone from
a company with less than $60 billion in unprofitable revenue to a
highly profitable $85 billion-plus enterprise. In a company whose
major source of revenue was once hardware, services now account for
more than a third of its revenue. IBM Global Services, only seven
years old and $25 billion strong, draws most of its revenue from
helping businesses to do successfully what IBM has done: transform
themselves. In five down-to-earth sections, the authors share their
vast experience, apply case studies, chart trends and describe
in-depth the practices that allowed IBM to transform itself, and to
show the way for other firms. The result is an essential handbook
for anyone charged with leading their firm in an economy that is
global, increasingly reliant on information systems, and teeming
with rapidly emerging markets--and competitors.
Written by a staff of experts and renowned business thinkers, Into
the Networked Age is today's ultimate guide for success in
tomorrow's business world.
A prize-winning journalist and widely published professor of
communications examines how TV coverage shaped the way Americans
viewed pivotal events over a 50-year span. Mixing the drama of what
happened with insights into why TV has such great impact, the
author looks beyond the images and analyzes the power of the
medium. Leading media professionals praised the book for going
beyond the customary nutshell history of television, for
masterfully showing the influence of TV, and for making crucial
events come alive with new excitement and relevance.
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