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Winner of the 2018 CCCC Technical and Scientific Communication
Award in the category of Best Book in Technical or Scientific
Communication Responding to the effects of human mobility and
crises such as depleting oil supplies, Ehren Helmut Pflugfelder
turns specifically to automobility, a term used to describe the
kinds of mobility afforded by autonomous, automobile-based movement
technologies and their ramifications. Thus far, few studies in
technical communication have explored the development of mobility
technologies, the immense power that highly structured,
environmentally significant systems have in the world, or the
human-machine interactions that take place in such activities.
Applying kinaesthetic rhetoric, a rhetoric that is sensitive to and
developed from the mobile, material context of these technologies,
Pflugfelder looks at transportation projects such as electric taxi
cabs from the turn of the century to modern day, open-source
vehicle projects, and a large case study of an autonomous, electric
pod car network that ultimately failed. Kinaesthetic rhetoric
illuminates how mobility technologies have always been persuasive
wherever and whenever linguistic symbol systems and material
interactions enroll us, often unconsciously, into regimes of
movement and ways of experiencing the world. As Pflugfelder shows,
mobility technologies involve networks of sustained arguments that
are as durable as the bonds between the actors in their networks.
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