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How do fashion designers conceive of, develop and ultimately launch
commercially and creatively successful collections? Developing a
Fashion Collection walks you through the process, exploring
research techniques, sources of inspiration, forecasting trends and
designing for different markets. From couture to high street,
knitwear to accessories and covering the implications of online
shopping - there's advice on every aspect of creating your
collection through 27 insightful interviews with international
practitioners. Interviewees include John Mooney, Brand Creative
Director at ASOS and Jane Palmer Williams, Head of Executive
Development at LVMH. This 3rd edition also covers silhouette,
fittings and final samples, sustainable practice, developing high
street collections, fabric selection and finding inspiration
through vintage designs.
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