This volume brings together the most innovative historical work on the conjoined themes of gender and consumption. In thirteen pioneering essays, some of the most important voices in the field consider how Western societies think about and use goods, how goods shape female, as well as male, identities, how labor in the family came to be divided between a male breadwinner and a female consumer, and how fashion and cosmetics shape women's notions of themselves and the society in which they live. Together these essays represent the state of the art in research and writing about the development of modern consumption practices, gender roles, and the sexual division of labor in both the United States and Europe. Covering a period of two centuries, the essays range from Marie Antoinette's Paris to the burgeoning cosmetics culture of mid-century America. They deal with topics such as blue-collar workers' survival strategies in the interwar years, the anxieties of working-class consumers, and the efforts of the state to define women's - especially wives' and mothers' - consumer identity. Generously illustrated, this volume also includes extensive introductions and a comprehensive annotated bibliography. Drawing on social, economic, and art history as well as cultural studies, it provides a rich context for the current discourse around consumption, particularly in relation to feminist discussions of gender.

There is a growing scholarly interest in the historical development of what has been called a 'consumer society.' In this important collection of essays, historians from six different countries trace the history of the consumer cooperative movement in much of western Europe and North America from its inception to the present. The consumer cooperative, as the contributors show, bears directly on the role of socialist parties, the nascent feminist movement, and conceptions of the worker's role in a changing economy and society in the 19th and 20th centuries. The first book to explore consumer cooperation on a comparative, international level, Consumers Against Capitalism fills a significant gap in the literature of labor history. It also makes a significant contribution to the literature on consumerism and capitalist culture. It is essential reading for students and scholars of labor history, women's history, and social movements.