Analysis of globally famous and critically acclaimed K-content, including Parasite (2019) and Squid Game (2021) Proposal as the snowball effect as a way of understanding the growing discourses of K-content New focus on the objects of K-content and their significance in the global phenomenon of the K-wave Original take on the meaning of K- and its distinction to high Korean culture.

Analysis of globally famous and critically acclaimed K-content, including Parasite (2019) and Squid Game (2021) Proposal as the snowball effect as a way of understanding the growing discourses of K-content New focus on the objects of K-content and their significance in the global phenomenon of the K-wave Original take on the meaning of K- and its distinction to high Korean culture.