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*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the
past forty years, Consumer Culture Theory (CCT) has emerged as a
distinctive field of study that synthesizes diverse subjects such
as anthropology, cultural studies, marketing, political theory and
sociology to provide new insights into consumers’ relationships
to the marketplace and the influence of commercial action on
culture. This book, edited by leading scholars in CCT, contains
contributions by many of its leading researchers, and distills this
interdisciplinary field into a concise accessible overview for
students and early career researchers. It describes the key themes,
concepts and theoretical areas of CCT; explains why they are useful
in understanding consumption and marketplace phenomena; and shows
how they can be applied to a wide range of research contexts.
Drawing on real-world scenarios, reflective tasks and international
case studies to help aid theoretical understanding and critical
thinking, the text is designed to support a course in CCT,
supplement related study, and guide undergraduate and postgraduate
students in writing a CCT-related dissertation/thesis. It is the
go-to text for anyone who is curious about, new to CCT, or looking
for an integrative compendium of CCT research and its implications.
Eric J. Arnould is Emeritus Professor of Marketing at the
Aalto University Business School, Finland. Craig J.
Thompson is the Churchill-Bascom Professor of Marketing at
the University of Wisconsin-Madison, USA. David Crockett is
Professor of Marketing at the University of Illinois Chicago, USA.
Michelle F. Weinberger is Associate Professor at the Medill
School of Journalism, Media, Integrated Marketing Communications at
Northwestern University, Illinois, USA.
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the
past forty years, Consumer Culture Theory (CCT) has emerged as a
distinctive field of study that synthesizes diverse subjects such
as anthropology, cultural studies, marketing, political theory and
sociology to provide new insights into consumers’ relationships
to the marketplace and the influence of commercial action on
culture. This book, edited by leading scholars in CCT, contains
contributions by many of its leading researchers, and distills this
interdisciplinary field into a concise accessible overview for
students and early career researchers. It describes the key themes,
concepts and theoretical areas of CCT; explains why they are useful
in understanding consumption and marketplace phenomena; and shows
how they can be applied to a wide range of research contexts.
Drawing on real-world scenarios, reflective tasks and international
case studies to help aid theoretical understanding and critical
thinking, the text is designed to support a course in CCT,
supplement related study, and guide undergraduate and postgraduate
students in writing a CCT-related dissertation/thesis. It is the
go-to text for anyone who is curious about, new to CCT, or looking
for an integrative compendium of CCT research and its implications.
Eric J. Arnould is Emeritus Professor of Marketing at the
Aalto University Business School, Finland. Craig J.
Thompson is the Churchill-Bascom Professor of Marketing at
the University of Wisconsin-Madison, USA. David Crockett is
Professor of Marketing at the University of Illinois Chicago, USA.
Michelle F. Weinberger is Associate Professor at the Medill
School of Journalism, Media, Integrated Marketing Communications at
Northwestern University, Illinois, USA.
A volcano could be called a sleeping mountain--that is, until it wakes up! What is it like to witness the eruption of one of nature's majestic time bombs? Young readers can learn what makes volcanoes "tick," and read about some of the most famous eruptions in history.
The story behind the bottle, First Big Crush is Eric Arnold's wild
account of his year immersing himself in all things wine...and
somehow not winding up in rehab. Never having held a meaningful job
for very long (and getting fired from most of them), Eric Arnold
heads to New Zealand -- to Allan Scott Wines -- seeking adventure
and hoping to learn a little bit about wine. What could be better
than working outside in the fresh air and drinking wine all day?
Before he knows it, he is dirty, wet, cold, and at the mercy of a
tank of wine that just might explode and take him with it. So begin
Eric's adventures in the world of wine. He gets sunburned, sore,
and drunk -- and then does it all over again the next day. First
Big Crush is a story that is as outrageous as it is compelling.
Here are tales of first pressings, pruning, and tasting
competitions. There are also rowdy nights at the local pub, girls,
meat pies, girls, rugby, and tales of hunting wild pig. Along the
way, each step of the winemaking process is explained in a way that
humans can actually understand. Almost against his will, Eric
becomes an expert.
Consumer Culture Theory: Development, Critique, Application and
Prospects is a guide to help readers find their way through
existing Consumer Culture Theory (CCT) literature, the most current
conceptual and methodological developments, managerial
implications, and potential avenues of future importance. First,
the authors elaborate on the nature of Consumer Culture Theory.
Second, they address different approaches in CCT, including the
humanistic/romantic, the social constructivist, and the postmodern
modes of inquiry. Third, the monograph examines domains of inquiry
in CCT, identifying significant streams including identity work,
marketplace cultures, the socio-historic patterning of consumption,
an ideological turn, and critiques of CCT. Fourth, it identifies
some methodological issues and innovations that CCT work has
addressed, including issues of data collection, interpretation,
around validity and verification. The authors also evoke work on
alternative modes of representing research. Fifth, this monograph
introduces how CCT research has addressed managerial and strategic
issues, such as through brand communities, branding, and how
consumers shape market systems. Finally, it discusses tendencies
that are emerging in CCT.
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