Are you frustrated with Yelp.com? Wondering why Yelp is filtering your good reviews?
For many small business owners, that's like asking if the sky is blue or if taxes stink But it doesn't have to be that way. By the time you finish reading Frustrated with Yelp ? you will have learned all the tricks to employ and all the pitfalls to avoid while establishing your business's positive, relevant presence on Yelp.com.
Yelp is one of the most powerful social media tools today's tech savvy consumer uses, and it can be the greatest generator of business for the business that "uses" Yelp properly. Just so, the business owner who takes the wrong approach with Yelp.com (or, even worse, those who don't engage with the website at all) can stand to suffer a tarnished reputation and loss of customers and profits
Frustrated with Yelp ? will help introduce Yelp.com to the uninitiated, explaining what exactly the site is, how it works, and who tends to use it. This handbook will also help educate those business owners and/or managers who may be more experienced with social media and marketing, yet still need an edge when it comes to mastering the web's most prominent review and rating site.
This book will take you through the basics, such as how to set up your business account on Yelp.com, or how to "claim" a page already established for your business (yes, this happens all the time ).
You will learn how to make sure your business's Yelp profile is accurate and up to date, and how to add, change, or remove information, images, and other pertinent material.
You will also get something of a "behind the scenes" look at how and why Yelp.com operates the way it does, with the infamous, mysterious Yelp Filter explained.
Most important of all, though, you will be getting a filed manual on how to deal with bad reviews and unhappy reviewers, and you will learn how to engage with and leverage satisfied clientele, reducing the negative impact created by the former group and maximizing the positive impact generated by the latter.
Through narrative chapters, step-by-step instructions, and even cautionary case studies, you can gain great insight and experience on how to best use Yelp.com based on the experience - and the past travails - of others who were frustrated with Yelp... so you don't have to be

"SEO Marketing Tips" is a book aimed at the small business owner looking to expand their customer base by improving their web presence. It's also intended for those businesspeople who may or may not be - how do we put this - not the most savvy internet users out there. Even if right now you hardly know a link from Linux, by the time you have finished reading this book, you'll have a competent grasp over all the basics of SEO, and you'll be ready to either create an optimized website or at least hire someone who won't be able to sell you a bunch of digital snake oil "SEO Marketing Tips" explains the lingo of the trade and it gives step-by-step explanations for various SEO processes. The language is clear and concise and easy for folks at any level of computer literacy to process. And hey, you might just find it fun to read, too SEO is short for Search Engine Optimization, and it's the single greatest way to drive online traffic to your website. In other words, it is the superior way to get potential customers thinking about your business. A properly optimized site is much easier for web browsers to find when folks go searching for things online; if a website is like a net hanging out in a river, the better your SEO, the bigger your net And it's as simple as that. But it ain't easy Having a website with pages properly optimized for browsers (that's Google, Yahoo, Bing, etc. by the way) means a whole heckofalot more than just a site that looks nice. It means great content, proper keyword placement, superlative navigability, and great ranking. If all that is essentially gibberish to you, don't worry: it will all make perfect sense after you have finished reading.