Offering an in-depth overview of the field's past, present, and future, this Handbook provides a comprehensive analysis of the current topics, methodologies, findings, and breakthroughs in research conducted with the help of experimental finance methodology. Suggesting innovative ways of navigating and structuring financial markets, it also showcases the diversity and promise of using experiments in finance. With contributions from leading experts, the Handbook begins with a series of investigations into human behavior in financial decision-making, asking methodological questions regarding subject pool choice, cognitive finance, physical and physiological measurement, and research directions. Stressing the dual nature of experimental finance, chapters then relate to market experiments by exploring applied topics, including bank runs, financial accounting and nudging. Finally, it examines experimental tools and methodologies, critical perspectives, roadmaps for implementation, and empirical testing of finance theories. With examples of experiments that test the fundamental theoretical constructs in finance, this Handbook will prove a vital resource to students and scholars of finance, financial economics, and experimental methodology. It will also prove useful to practitioners and policymakers looking to innovate and experiment with their approaches to financial decision-making.

As experimental economics methods grow in prominence in marketing research, marketing researchers increasingly evolve experimental economics further, adding marketing flavors and theories, introducing new problems, discussing new ways of looking at old problems, and bringing in complementary experimental practices from consumer research. However, it can be difficult to narrowly or precisely define experimental economics in marketing, given that different researchers have very different viewpoints and backgrounds. Despite the many viewpoints, marketing researchers employing experimental economics methods agree on what experimental economics is not - it is not behavioral economics and it is not experimental consumer research - although it benefits greatly from both. Experimental Economics in Marketing has a Set of goals to help the reader understand the role of experimental economics in marketing. These include: (1) Distinguishing experimental economics from other fields in the broadest possible terms; (2) providing the basic methodological tenets of experimental economics; (3) delineating classes of experiments within experimental economics; (4) highlighting important topics in experimental economics research in marketing; (5) highlighting best practices in marketing; and (6) explaining the benefits of experimental economics to marketers. The main benefit to marketers from knowing the methodology of experimental economics is that it opens up a new world of empirical research possibilities. It allows analytical marketing theorists to empirically test or demonstrate their theories and propositions in the environment for which they were meant, without the need to seek real-world data Sets that correspond exactly to the theory. It allows marketers to design and test mechanisms that may not yet exist, and therefore have no corresponding real-world data. It allows behavioral marketing researchers to ask and experimentally test questions that are not restricted to the consumer-by bringing experiments to the realm of strategic decision makers and competitive interaction. It allows for the mixing of behavioral insights with game theoretic analysis. It allows for econometric analysis of human behavior that can focus more on strategic behavior and less on the econometric modeling the surrounding environment. It allows for abstraction from contextual cues and a narrower focus on incentives. In short, experimental economics as a body of methodology is not superior to existing experimental methodologies in marketing but opens up an entire new world of questions that can be investigated in the lab or the field.

Internet Auctions begins with the introduction of the basic settings, concepts, and processes that are the building blocks of auction research. It then focuses on the transition from pre-Internet auction research to more recent topics. Special attention is given to research opportunities as well as to experimental methods that can provide both laboratory and field data to answer important questions. Internet Auctions reviews recent empirical and theoretical works on Internet auctions with a focus on Internet auction design, formats, and features that are currently debated in the marketing literature. Some of these issues are extensions of general auction topics, but the findings can be quite different in Internet environments. This volume examines new design features that are particularly relevant to Internet auctions such as feedback ratings, buy-it-now options, and different closing rules. The authors also look at strategic and behavioral models that are shaping marketing research on Internet auctions. While much of this analysis is grounded in economics, there is less focus on economic theory and a greater focus on managerial questions.