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The essays in this volume focus on two themes: the centrality of
the production of and trade in cloth in the emergence of market
activity; and the nature of the industrialization process. The core
of the book is formed by four detailed ethnographic studies of the
development and current organization of cloth production for the
market, in different parts of the world: tailoring in Kano City,
northern Nigeria (Pokrant); dyeing and weaving in Daboya, northern
Ghana (Goody); 'fashion'- shirt production in Bombay, India
(Swallow); and the manufacture of 'handmade' Harris tweed in the
Hebrides (Ennew). Each study examines access to raw materials and
to the market, relations of production, the investment of capital
and the reproduction of the system. Individually, they raise such
questions as the role of fashion, the effects of national economic
policies and legislation, and factors related to the modification
of traditional technologies.
Over the last twenty years, Esther Goody has made extensive studies
of traditional and contemporary patterns of education and
child-rearing in West Africa. In this book she provides an account
of the rich variety of institutions, such as fostering,
apprenticeship and wardship, which have developed in West Africa
either in absence of, or alongside, formal schools, to prepare
children for the wide range of economic and political roles now
available to them in adult society. Drawing on her work in West
Africa and with West Africans in London, Dr Goody shows that among
many groups it is common practice to send children to grow up away
from home. As a cross-cultural study of a central kinship
institution - parenthood - and of processes of change in adult role
allocation, the book is of interest to social anthropologists,
sociologists, educationalists and social psychologists.
There is a growing view that intelligence evolved as a product of
social interdependence. The unique development of human
intelligence was probably linked to the use of spoken language, but
language itself evolved in the context of social interaction, and
in its development it has shaped - and been shaped by - social
institutions. Taking as their starting-point the social production
of intelligence and of language, scholars across a range of
disciplines are beginning to rethink fundamental questions about
human evolution, language and social institutions. This volume
brings together anthropologists, linguists, primatologists and
psychologists, all working on this new frontier of research.
These essays, by anthropologists and anthropological linguists,
draw on material from speech communities in three continents to
raise fundamental questions about the ways in which interrogative
and politeness forms are used in day-to-day social interaction. The
authors suggest that interrogative and politeness forms have
universal features which make them efficient for certain strategies
of interaction. Why should these strategies constantly recur? Here
the focus shifts to the consideration of status and power, social
roles and social distance. Esther Goody looks at the way in whichy
the institutionalization of questioning allows only for speech acts
consistent with status differences. Brown and Levinson claim that
speech acts are potentially threatening to those being addressed,
and that politeness forms have evolved as a mechanism for reducing
such threats. They analyse the conditions under which politeness
forms will be used and show that their findings are consistent with
data drawn from India, Mexico and the US.
In her study of domestic organization in Gonja, a formerly
important West African state, now part of Ghana, Esther Goody has
concentrated on tracing the interrelationships between political
and domestic institutions in a bilateral kinship system, untypical
of the area. After outlining the problems which she is seeking to
solve and describing the domestic, political and economic context
of life in central Gonja, the author examines the several aspects
of marriage fundamental to the establishment of domestic groups and
their development. The practice of sending children to be reared by
kin is then discussed and is related to the strong ties binding kin
together however far apart they may live. Dr Goody examines
patterns of residence through time, and seeks to relate these to
both the political context and the form taken by authority in the
kin group. The study concludes with a comparison of the Gonja
system with other bilateral and unilineal African kingdoms, and the
book is completed by appendices presenting the statistical material
gathered during research.
There is a growing view that intelligence evolved as a product of
social interdependence. The unique development of human
intelligence was probably linked to the use of spoken language, but
language itself evolved in the context of social interaction, and
in its development it has shaped - and been shaped by - social
institutions. Taking as their starting-point the social production
of intelligence and of language, scholars across a range of
disciplines are beginning to rethink fundamental questions about
human evolution, language and social institutions. This volume
brings together anthropologists, linguists, primatologists and
psychologists, all working on this new frontier of research.
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