- The Gallup Organization has a solid track record of successful business books, including two recent Warner Books titles: "Discover Your Sales Strengths (3/03), which has 40,000 copies in print, and "Follow this Path (10/02), which has over 60,000 copies in print- Other bestselling Gallup titles include "First, Break all the Rules (Simon & Schuster, 1999), which has sold over 500,000 hardcover copies and was a "New York Times and "Wall Street Journal business bestseller, and "Now, Discover Your Strengths (Simon & Schuster, 2001), which sold over 300,000 hardcover copies.- By examining how public opinion is influenced, POLLING MATTERS will appeal to the same large audience as Malcolm Gladwell's runaway "New York Times bestseller "The Tipping Point (Little, Brown and Company, 2000), now in its 16th hardcover printing, with 693,000 copies in hardcover and paperback print combined.- Frank Newport is editor-in-chief of The Gallup Poll and a frequent guest expert on CNN.- Timed to coincide with the 2004 presidential election, this book is perfectly positioned for maximum reader interest and media exposure.

How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information-true, false, or somewhere in between-actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue-her alleged misuse of e-mails-that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.