At a time when 'going green' is at the top of the agenda of many organizations one of the most critical success factors of strategy implementation escapes the notice of many business professionals: the alignment of employees with the green strategy.As employees are considered the linchpin of organizations' strategic operational success, Going Green Together illustrates how to align employees with green strategies to facilitate a flawless realization of organizations' environmental goals. From his experiences in the utility sector, Frank Roettgers indicates where the differences lie between general strategy alignment and the alignment with green strategies. The dissertation explains how organizations are able to increase the number of strategically aligned employees, embed green thinking in daily routines, and induce a more action-related behavior towards the implementation of green strategies. Elaborating on aspects such as company culture, communication methods, leadership style, and incentives, this research project illustrates how organizations are able to cultivate a green framework, align their employees, and thereby lay the foundation for a sustainable competitive advantage.

The Definitive Guide is a practical guide to the real world of Business Cases. Its focus are the necessities of building actual Business Cases, yet without cutting short on the theoretical background as far as it is needed. The described Business Case methodology is beneficial for case builders and decision-makers and assumes no prior background in finance or business planning.For more than 15 years, Solution Matrix has helped thousands of business professionals in organizations like BMW, Cisco Systems Inc., Ericsson, SAP, and Siemens to understand the essentials of a Business Case and deliver Business Case results that score high in credibility, accuracy, and practical value. This book enables you to profit from their experience and specific Business Case method to get your budget approved.The Definitive Guide has various advantages: - 30 Case Studies from 10 different industries are enclosed- The comprehensible method is applicable to any project- A free 140 Days Trial Version of Crystal Ball(c) Oracle worth $360 is included- You can start building your Business Case immediately, while reading the book- It is an introduction for Business Case beginners and a handbook for those more experienced in building Business CasesAfter having read the book you will know: - the essentials of a strong Business Case- how to prepare a Business Case scientifically- how to calculate the Return on Investment (ROI) and other financial metrics- how to measure even soft benefits of your project in monetary terms- how to validate your results statistically- how to present the Business Case convincingly to the decision-makersContent: By offering an easy example of an actual Business Case throughout, the book ensures that all parts of the method are understood profoundly. The book covers the entire process of building a solid Business Case step by step.Part I - Influence Matrix: A tool for reducing the project's complexity while grasping the most important components of the entire project in respect to the outcome which is to be measured: How to capture any complex project completely and yet structured enough so that the entire Business Case is valid, verifiable, and convincing.Part II - Financial Model: The "core" of the Business Case is about more than just filling in the right numbers. How to build a structured financial model based on the Influence Matrix? How to structure it? Which data to use? From whom is data to be obtained in which form? How to fill it into the financial model?Part III - Risk- and Sensitivity Analysis: Validating the numbers statistically is the key to a sound Business Case. Basic statistical knowledge that is necessary for building and interpreting a solid Business Case is given. What is the difference between risk and sensitivity analysis? How to run a risk and sensitivity analysis? How to interpret it?The appendix includes a library of 30 Influence Matrices from 10 different industries. They offer direct practical guidance to similar projects you might be working on.The 140 day trial version of Crystal Ball(c) Oracle which is needed for a substantial risk and sensitivity analysis allows you to complete your solid Business Case right away.An extensive index makes this book not only a practical handbook for Business Case beginners but also for those who are already very experienced and wish to use it for checking specific details only.Our companion publication, Building Return on Investment (ROI) and Business Case Analysis Video Training on DVD, provides a practical, step by step DVD training for Business Case builders and their organizati

Dieses Buch beinhaltet einen leicht nachvollziehbaren und auf Ihr Projekt bertragbaren Leitfaden zur Erstellung eines soliden Business Cases, der Ihnen Ihr n chstes Budget sichert.Anhand einer einfachen Methode werden alle wichtigen Bestandteile einer wasserdichten Wirtschaftlichkeitsanalyse bzw. Wirtschaftlichkeitsrechnung Schritt f r Schritt erl utert und mittels eines Praxisbeispiels verdeutlicht. Von der grundlegenden Problemdiagnose, ber die Berechnung finanzieller Kennzahlen wie z.B. dem Return on Investment (ROI; Kapitalrendite), bis hin zur Risikoanalyse und der abschlie enden Business Case Pr sentation erkl rt dieses Buch alle Komponenten, die Sie ben tigen um einen erfolgreichen Business Case zu erstellen.Dar ber hinaus l ftet dieses Buch das Geheimnis, wie man weiche Nutzenfaktoren (Soft Benefits), wie z.B. Image, Qualit t oder Kundenzufriedenheit in eine Wirtschaftlichkeitsanalyse bzw. Wirtschaftlichkeitsrechnung integriert und wie man sie Schritt f r Schritt berechnet und monet r bewertet. Die M glichkeit solche qualitative Werte in Euro und Cent darstellen zu k nnen, wird in Zukunft immer mehr an Bedeutung gewinnen und mit Hilfe eines Business Cases, der dies ber cksichtigt, werden Organisationen und Unternehmen in die Lage versetzt, ihre Ziele besser und risiko rmer zu erreichen und sich deutlich von ihrer Konkurrenz abzusetzen. Zus tzlich dazu, gibt das Buch eine Anleitung zum Aufbau einer l ckenlosen und stichhaltigen Arugumentationslinie f r die Wirtschaftlichkeitsrechnung, die selbst die hartn ckigsten Entscheider und Vorgesetzen von Ihrem Projekt berzeugen wird.Da die Erstellung eines Business Cases bzw. einer Wirtschaftlichkeitsrechnung oft als schwierig und zeitintensiv erfahren wird, enth lt dieses Buch au erdem einen Ansatz, wie eine Reduzierung um bis zu 50% der bisher ben tigten Zeit m glich ist. Dabei helfen vor allem die dargelegte klar strukturierte Vorgehensweise, um in k rzester Zeit einen transparenten und berzeugenden Business Case zu erstellen, der die blichen Schw chen bisheriger Business Cases erfolgreich berwindet und Ihnen Ihr Budget sichert.Um die Erstellung eines Business Cases bzw. einer Wirtschaftlichkeitsrechnung weiterhin zu erleichtern enth lt das Buch unter anderem industriespezifische und leicht bertragbare Beispiele aus den folgenden Branchen: - Informationstechnologie (IT)- Luftfahrt- Banken- Versicherungen- Telekommunikation- ffentlicher Sektor- Produzierendes Gewerbe- Energieversorgung- Dienstleistungsindustrie und- EinzelhandelDas Buch ist auch unter dem Titel The Definitive Guide To Getting Your Budget Approved in englischer Sprache erh ltlich. Unsere Begleitpublikation Building Return on Investment (ROI) and Business Case Analysis Video Training on DVD liefert Ihnen ein komplettes Business Case Seminar auf DVD.