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While the metaverse is often marketed as a future utopia, the
vision of the metaverse represents an attempt for private
corporations to control the code of the real. In the hands of
companies that established and maintain the surveillance capitalism
model, the ability to build a persistent, all-compassing
environment means all activity in that world can be metricized and
commodified, making the metaverse worthy of critical examination.
Significant parts of life are already conducted in a digital place
that combines various aspects of digital culture. Likewise, digital
worlds for socializing already exist, and in a form akin to the VR
metaverse, just as VR worlds based on play now coexist with online
worlds of user generated content. These discreet private
"microverses", as we refer to them, are spaces which can model the
tensions that would be inherent in the metaverse. From Microverse
to Metaverse: Modelling the Future through Today's Virtual Worlds
examines the place attachments, world-feeling and dwelling of
several "microverses" to assess the possibilities of the metaverse
as a realistic proposition. Critically analyzing the
phenomenological feeling of place, the political economy of
emerging tech, the mechanisms of identity and self along with the
behavioral constraints involved, the authors map what a metaverse
might be like, whether it can happen, and just why some companies
seem so determined to make it happen.
In this simple adaptation of Michael Frith's classic Bright & Early Book™, I'll Teach My Dog 100 Words, a pet owner doesn't just teach basics like beg and bark, but also such unlikely canine commands as Shine my shoe! Kiss a goose! and Clean the zoo!
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